LEGO VIDIYO: it's already over, but LEGO promises to return in 2023

23/07/2021 - 22:16 Lego news

lego vidiyo the end finito

After a day of rumors announcing the more or less definitive end of the LEGO VIDIYO range, the manufacturer is going there this evening of a press release which confirms that the range launched last January has not found its audience.

According to LEGO, the concept had yet been successfully tested with an audience of children and families, but the enthusiasm of "real" consumers will not have exceeded the launch of the range. LEGO concludes that the flop of the range is only linked to the complexity of the "experience" without making any reference to the pricing policy practiced on this range or to the many bugs that are still present in the range today. augmented reality application essential to take advantage of these products.

As a result, LEGO says it wants to review its copy with Universal Music to better return in 2023 with an improved "experience" and new ideas. We believe in.

Pending this heralded rebirth of the concept, products already available will continue to be sold through the usual channels and the manufacturer says it will not let down customers who have already invested in these products and who hope to enjoy some more. the existing application.
Below, the press release provided by LEGO:

As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.

We've seen a positive response to the launch, but we've also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we're taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond. 

LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we're continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children's creative music video making .

Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.

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