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The soap opera continues, with this press release issued today by LEGO in reaction to the publication by various media of the scheduled withdrawal for 2014 of the set. 9516 Jabba's Palace.
LEGO therefore specifies that the product will not be withdrawn in reaction to the criticisms that have been leveled by the Turkish community in Austria: "... A few media have reported that the product is being discontinued due to the mentioned criticism. This is, however, not correct ..."
LEGO specifies that the marketing of the set concerned was from the start planned to last two years, ie until the end of 2013: "... As a normal process products in the LEGO Star WarsTM assortment usually have a life-cycle of one to three years after which they leave the assortment and may be renewed after some years. The LEGO Star Wars product Jabba's Palace 9516 was planned from the beginning to be in the assortment only until the end of 2013 as new exiting models from the Star Wars universe will follow ..."
If there was a discussion between the two parties, there was obviously a slight misunderstanding on certain points ... The representative of the Turkish community in Austria, Birol Killic, did not hesitate to communicate to the media the result of his interview with the leaders of the LEGO group and, either he interpreted the result of this meeting in his own way by claiming a theoretical victory over the manufacturer, or LEGO holds a double discourse in order to minimize the media impact of this history.
The LEGO press release: The LEGO Group's reaction to criticism of LEGO Star Wars product: “Jabba´s Palace”.
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