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Eric Maugein, the general manager of LEGO France was on France Info for ensure the promotion answer questions from journalists Olivier de Lagarde and Julie Bloch-Lainé.
If this interview does not teach us anything new, the two journalists content to hand Eric Maugein poles to allow him to do his job, there is still a detail that bothers me.
After having mentioned that all is going well for LEGO in France with a double-digit growth rate (+ 17% in 2012) while the toy market is in slight decline, Eric Maugein discusses the importance of the community a little further. LEGO in France with in particular the presence of adults and there, listen carefully, he declares: "...She more than 100.000 adults in our clubs... Every year in Rosheim, a small village near Strasbourg, we have the LEGO Woodstock ...She several events of this type in France each year, and all over the world ... In Holland we have a festival visited by more than 100.000 people each year.."
The turn of phrase of this gentleman is slightly confusing: To hear him, it seems that LEGO is at the origin of these "clubs" and that the manufacturer ensures the organization of all these events.
We can always say that the use of the formula "We have" is a tic of language, when I listen to the words of Eric Maugein, I conclude that it is LEGO that takes care of everything.
AFOLs who volunteer their time all year round to organize these events and manage these LUGs will appreciate it.
Eric Maugein, General Manager of Lego France by USAinformations
Here is the gift given this year to all employees at LEGO: The 4000007 Ole Kirk's House set that some of you must have already seen somewhere: It was given in 2009 to those who could afford a "Inside Tour"from the manufacturer.
The brick-walled house in this 910-room set, built in 1932 and located in the center of Billund is also known as "Lion house".
This is the place where the first ABS plastic bricks were produced by Ole Kirk Christiansen, the founder of the LEGO company.
LEGO has just communicated the results of the traditional "AFOL Survey" from the third quarter of 2012.
In summary and to keep it simple:
2500 answers (only) AFOLs over the age of 13 were registered in this survey.
Most of the participants are in the age group 25 44-years. 8% of the people who answered the questions (in English, this is important to understand these statistics) were women's.
58% of people who took the time to answer the questions are members of a LUG and report spending more than $ 100 per month on LEGOs.
Two thirds of participants say they are active in online communities (forums, facebook) at least once a week.
59% go to Forums spent on LEGO at least once a day.
33% visit one or more blogs on a daily basis.
31% are active on social networks on a daily basis.
85% of participants say they regularly visit Eurobricks and Brickset, 65% claim to be active there by participating in the exchanges.
90% of participants say they regularly visit YouTube to view LEGO content.
FBTB, 1000Steine and MOCpages are also frequently visited by AFOLs according to their regional affinities. Brickshelf is lagging behind.
8 out of 10 participants say they regularly visit Lego cuusoo, On 4 10 only say they frequent Rebrick.
The number of survey participants is relatively low compared to the community concerned.
However, each announcement of a new survey is generally widely relayed on all blogs or forums in the LEGO galaxy, which attract tens of thousands of visitors. This low response rate therefore shows the lack of interest on the part of the fans for these austere, repetitive and laborious questionnaires.
Not surprisingly, Eurobricks and Brickset are to date the two largest communities in the world.
Rebrick is not celebrating with lower attendance, no doubt because of the redundancy of this site with flickr, MOCpages or Brickshelf.
Brickshelf which undoubtedly suffers from its obsolete interface, its validation processes for galleries from another time and its many technical problems.
No, it's not about Gordon's official minifigure which is available in the set 76001 The Bat vs. Bane - Tumbler Chase with Bane and Batman in version "The Dark Knight Rises".
This is the custom minifig of this character, sold by Christo and that I have just found wisely stored in its small round plastic box (Those who have already ordered from Christo will understand me).
The similarities between the two minifigs are obvious which reduces a little the interest of this type of alternative version too similar to the version "opening"LEGO.
Okay, I did my best with the mic Neimoidian Shuttle for the Federation of Commerce found in the box of the day.
This stuff isn't shiny, but it's still a few Tan pieces.
For those who have read elsewhere that LEGO should have put a Cheese Slope transparent instead of a Tan piece for the cockpit, good people know that there is a fully automated cockpitless version of this ship.
Below, I put you a picture of the Naboo N-1 Starfighter and the Royal Starship from the previous days, both reproduced by OB1 KnoB in Chrome Silver version who kindly sent me this picture.
Admit that it's still nicer and it probably wouldn't have cost LEGO much more ... We'll talk about it again tomorrow.
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