We saved LEGO a lot of money ...

The title is the right one. So as not to reverse the roles ...
In short, LEGO has just published an official press release  to gargle its financial results for the first half of 2012.

Roughly speaking, the brand's turnover increased by 24% compared to 2011 with an increase in its Gross Operating Surplus of 41.7%. Paradoxically, the toy market suffered in early 2012 with an overall decline of around 4%. Mattel, the world's leading manufacturer of toys, admits a decline of 1.2% in sales for early 2012 while Hasbro is down 7.6%.

Group CEO Jørgen Vig Knudstorp attributes these exceptional results to the successful launch of the Friends range with sales that exceeded all expectations. The Ninjago range is also mentioned as a significant source of profit for the brand in 2012.

Sales in Europe grew 23% and Asia also grew significantly. LEGO now represents 8% of the global toy market globally, one point more than in 2011. To meet this increase in demand, LEGO is expected to create nearly 1000 additional jobs in 2012. The Monterey factories in Mexico and Kladno in the Czech Republic are already helping to improve production capacities. A new factory replacing the existing production structure will soon open in Nyíregyháza in Hungary. The Billund plant will also see its production capacity increased in autumn 2012.

Thanks WHO ?