New marketing campaign at LEGO: Rebuild the World ...

LEGO today unveils its new marketing campaign built around a rather well-produced short film: Rebuild the World. This operation, which aims to promote creativity among young and old, is officially launched in Billund in the presence of DJ Mark Ronson, David "Hand Solo" Aguilar, the young fan who has built his own arm prosthesis based on of LEGO bricks and Dominic Wilcox, an artist-inventor of wacky objects around childhood.

I'll give you the talk about the limitless creativity offered by LEGO products and the need to boost and maintain this creativity, I just want to point out that this is indeed a global initiative that will be rolled out around the world. in the form of various workshops and events.

Those who participate in these different events may be able to hope to get the polybag 40432 Rebuild the World above, distributed today to those present for the launch of the operation.

AFOLs are not forgotten in this new campaign with the video below which is partly intended for them and which features Jørgen Vig Knudstorp and Niels B. Christiansen.

If you want to know more about this operation, a dedicated mini-site is online at this address.