Nuremberg Toy Fair: LEGO controls the images ...

Here is another video shot on the grounds of the Nuremberg Toy Fair by the guys from spieletest.at. From 1.0 minute, you will be able to see some images of the 2012 novelties and especially of some novelties scheduled for summer 2012. We briefly discover what could possibly be the roof of Jabba's palace from the set 9516 Jabba's Palace.

But we especially notice that the video does not dwell on the novelties that have not yet been officially announced and for which no official visual has been published.  

As with the photos published so far and which remain taken at a certain distance, with a resolution that does not allow you to zoom in to detect certain details, I think that LEGO has visualized all these pictures and has authorized or not their publication by selected sites like Slovene kocke.si or the Austrian spielestest.at, by leaving them a certain form of exclusivity on this European show and by imposing a reduced resolution and only wide shots.

This is how LEGO is creating the buzz, without offering too much to impatient AFOLs, but enough to allow them to generate hundreds of internet threads and keep the pressure on these new things.