Oscars 2015: Statuette, Nathan Sawaya and ... LEGO Ideas

If you follow the movie news or the LEGO news (or both), you could not escape the latest publicity stunt from the manufacturer and the team of The LEGO Movie on the occasion of the ceremony. Oscars 2015 which is a masterful lesson in product placement as was in 2014 the Selfie DeGeneres deluxe version orchestrated by Samsung.

During Tegan & Sara's performance on stage, the performers of the song "Everything is awesome"from The LEGO Movie, statuettes made from LEGO pieces created by Nathan Sawaya were distributed to a few high-profile artists in the room, who took care of the rest ...

Selfies, reactions on social networks, photos taken and widely distributed, the buzz was total for a few hundred yellow and black bricks (Each statuette is made up of around 500 glued bricks, 20 copies were assembled for the occasion).

The following ? You can imagine, now that everyone has seen this reproduction of the iconic statuette in LEGO sauce in the hands of Oprah Winfrey, Clint Eastwood, Bradley Cooper, Meryl Streep, Channing Tatum, Emnma Stone or even Steve Carell, Nathan Sawaya uploaded a LEGO Ideas project who suggests that you vote to add this reproduction to your fireplace.

This LEGO Ideas project will undoubtedly benefit from this cleverly orchestrated buzz and I think it will without too much difficulty bring together the 10.000 required supporters with a pretty box, and inside what to build the pretty statuette.

While you wait to see if this product ends up in the LEGO Stores, you can still build this statuette at home using of the instruction PDF file created by some users of Reddit who analyzed frame by frame the presentation video of the edit uploaded by Natahan Sawaya.