LEGO is currently testing in Denmark a new concept that could eventually be available one day in our region: The creation of a custom LEGO CITY set by the customer who chooses the contents of his box from a selection of constructions, vehicles and minifigs .

The process of selecting the different elements that will make up the content of this custom set is still very scripted with a limited selection of eleven minifigs, nine vehicles, six buildings and four pets but it is really possible to imagine a set based on the centers of interest of the recipient.

Not all combinations are possible with the thirty elements offered, and the composition of the set quickly reaches its limits depending on the number of minifigs and vehicles chosen. Five minifigs and four vehicles, for example, prevent adding a building or a pet and you have to remove some elements to be able to add others.

When the selection is complete, it is possible to personalize the box by adding for example the first name of the child who imagined the contents of the set. It is then necessary to go to the checkout, the product being directly added to the basket on the Shop where it is invoiced 649 Danish kroner or a little more than 87 € at the current exchange rate. It might be a bit pricey, but it's the price to pay to get a truly personalized product, even in the appearance of the packaging.

The interface of "creation" of the personalized product is very successful, it is fluid, clear, easy to use and accessible even to the youngest who can spend a long time there carefully choosing the characters, vehicles and structures that will make up the set. ideal. Each of the selected elements is positioned on the box in real time and it is even possible to rearrange the visual to obtain something coherent and attractive. At the end of the process, we get a presentation of the final product as it will be manufactured and delivered to the customer.

This is not a first for LEGO, other experiences of the same type have already been proposed by the manufacturer a few years ago via the initiative Lego factory / LEGO Design by ME which still allowed in 2012 to buy a personalized Hero Factory figurine as part of the service Hero Recon Team.

IF you want to access the interface for creating this new service which can be found at this address to get a better idea of ​​this, you may need to go through a VPN and use an address located in Denmark. LEGO blocks access to visitors from certain geographic areas.

I remind you for all intents and purposes that this is only a limited test in Denmark for the moment and that it is therefore not guaranteed that the concept will one day be accessible elsewhere.

Save the date, as they say. Black Friday 2020 in LEGO style will take place like every year at the end of November with a preview for members of the VIP program from November 21. The "others" will have to wait until November 27 to take advantage of promotional offers and any gifts offered for the occasion.

Nothing has yet filtered concerning the various offers planned, but we can hope for some sets benefiting from an interesting discount and some festive gifts offered under the condition of purchase such as the set 40410 Charles Dickens Tribute.

The French version of Canadian Store Calendar of the month of November 2020 is online and the document reveals the next promotional offer reserved for members of the VIP program: The Han Solo metal keyring in its carbonite block (ref. LEGO 5006363 Han Solo Carbonite Metal Keychain) will be offered across the Atlantic from November 1 to 8, 2020 from a purchase of $ 100 in products from the LEGO Star Wars range.

This offer will probably also be available in Europe on the same dates and it will undoubtedly be necessary to spend at least 100 € to be offered this pretty exclusive metal keychain.

As expected, the LEGO Hidden Side polybag 30464 El Fuego's Stunt Cannon is offered this week on the official online store and in the LEGO Stores from 35 € / 40 CHF of purchase. Not enough to get up at night with the contents of this polybag of 46 pieces, as I told you a few days ago.

Fortunately, the pouch is free even if you purchase anything other than products from the LEGO Hidden Side range. Not sure that this justifies paying a high price for certain boxes.

The offer is valid until November 1st.

DIRECT ACCESS TO THE OFFER ON THE LEGO SHOP >>

THE OFFER IN BELGIUM >> THE OFFER IN SWITZERLAND >>

If you've waited too long for a promo that never arrived and missed out on the countless Amazon offers in 2018 on the LEGO Ideas set 21311 Voltron Defender of the Universe, know that you can currently pay for it at its initial public price, ie 199.99 €, at Oakway.

To benefit from free delivery, you must add at least one copy of the LEGO Star Wars set 75121 Imperial Death Trooper (24.99 €) with your order. You can always give it to someone at Christmas. Note that you also get a copy of the LEGO Star Wars set 75119 Sergeant Jyn Erso (14.99 €) currently offered from 150 € of purchase.

For those who are not yet familiar with this brand, this is an initiative that aims to be united, with a pricing policy respecting the selling rates recommended by LEGO regardless of the age or rarity of the products concerned and the repayment of the entire net profit made to the NGO Action contre la Faim.

LEGO IDEAS 21311 VOLTRON (199.99 €) AT OAKWAY >>