PicwicToys: store closures and layoffs in sight

The PicwicToys sign could reduce the wing in the coming months with the implementation of a "reorganization" project which provides for the closure of 23 of its 63 points of sale, a logistics warehouse and one of its two administrative centers resulting in the loss of 447 positions, or one third of the group's workforce.

The schedule for these closings and layoffs is known: at the end of October 2020 for the warehouse and the power plant and before the end of January 2021 for the 23 stores concerned.

The time when the brand that emerged from the merger between the companies Luderix (Picwic with its 20 stores) and Jellej Toys (buyer in France of the Toys'R'Us brand with 43 points of sale) aimed to become the N ° 1 French toy is well over.

A representative of the sign is trying to save appearances by indicating that the sign has hired for two years, a profound change in its concept and that it will accelerate its transformation towards a more digital model, centered on proximity and relationships with its customers. To believe the feedback that I could read here in the comments on the occasion of various promotional operations organized so far by the sign, it is far from won ...