LEGO VIP program: changes coming in two months ...

If you are LEGO VIP program member, you have received an email announcing ... changes based on feedback collected from customers.

LEGO remains for the moment very evasive on the evolution of its loyalty program, promises us that improvements are planned and that they will be effective within two months. As it exists today, the VIP program has become obsolete anyway with its modest 5% discount on a future purchase. Most stores or brands that have a loyalty program do better than that.

Without further clarification, LEGO therefore announces the upcoming launch of a new online platform "... which will introduce new ways to accumulate and deduct your points ..."

LEGO also indicates that the VIP points will become a currency of exchange which will allow, as is the case today, to continue to obtain reductions on future purchases but also "... use your points via the new rewards platform, accessible via the web ..."

We do not know anything about these future rewards, let's hope that they are products (exclusive or not) exchangeable against a certain number of points and not simple virtual contents without great interest.

The only change confirmed to date concerns the lifespan of your points which until now expired in any case on December 31st two years after being obtained: "... Note that all your points will now be valid for 18 months and this period of validity will be reset each time you accumulate or deduct points..."

Wait and see, as the other would say ...