LEGO VIP Program: You can also buy lottery tickets with your VIP points

LEGO is constantly trying to adapt its VIP program to respond to the dissatisfaction of those who were happy to settle for the "before" program. As it is no longer possible to use points directly from the basket of the official online store or in a LEGO Store without first generating a coupon via the dedicated interface, the manufacturer has recently made sure to differentiate the vouchers. valid only in physical stores and those usable online by changing the pictograms. It was about time, many people confused the two types of coupons.

And since it is above all about trying to encourage customers to use their points for something other than a reduction on the amount of their order, LEGO also offers to redeem points for wallpapers, coloring pages to download or more or less successful posters. The technique is not new, many loyalty programs use the same strings to minimize the financial impact of their starting offer on their sales.

Even stronger, LEGO is going there at the moment of a lottery with a minifig of Shazam, initially offered during the Comic Con in San Diego in 2012, to be won. To participate, you need to buy tickets which are billed to you 50 VIP points or approximately 0.34 €. You can buy up to 15 tickets for 750 points or € 5 to increase your chances of winning the minifigure in play. Everything is good to try to get members of the VIP program to spend their points other than in exchange for 'a small discount on their purchases ...

To buy tickets and participate in the raffle, it's at this address that it happens.