VIP program: LEGO wants your opinion on the subject

LEGO is once again asking questions about its VIP program and is launching via the LEGO Ambassador Network a series of working groups on the subject. I am registered in one of these groups, in order to make my contribution to the possible evolution of this loyalty program.

In June 2015, a survey on the subject carried out on the blog had also made it possible to establish some interesting statistics which had been transmitted to LEGO by me. You can consult them here.

If you have a few minutes in front of you and you want to give your opinion on the subject, you can do so completely anonymously using the form below. I will then take care of synthesizing all this and bringing the information back.

At this stage, there is no guarantee that LEGO will revamp this loyalty program to make it even more attractive, but this manufacturer's initiative on the subject is a good start ...