A LEGO advertisement that will bring back memories...

Watch the video below first and come back and read it all afterwards:

The (very real) concept of the extreme pain generated by walking barefoot on a brick or a LEGO minifig has become so widely used, declined or laughed at that everyone uses it in any way, including wishing the worst torture to his friends or his enemies while keeping a "geek" spirit.

LEGO takes matters into its own hands and ultimately declines this idea on its own by integrating it into an advertisement for the MicroFighters set range.

The circle is complete, the manufacturer thus appropriates a concept which has been around the world for many years and which is still available on a daily basis, for example on Twitter, like a good word which allows to gently threaten the one to whom we wish. hard but not too much. Everyone remembers, or thinks they remember, once stepping on a LEGO part and this ad will hit the mark in any case.

It's opportunistic, but brilliant.