Patrick Bégin , LEGO Ambassador, shares some interesting statistics on QuéLUG about LUGs and their global distribution.
Let us first recall what a LUG is, a LEGO User Group, that is to say a gathering or a fan club sometimes in associative form or more simply around a site or a forum and which participates in '' one way or another to the promotion of the LEGO brand in its direct environment (online or geographic). If a LUG is active enough, then the manufacturer will integrate it into various promotional programs.
There are 160 LUGs worldwide, with approximately 130.000 members . North America is the most geographically concentrated, accounting for 68% of all LUGs. Europe follows with 30% , and then Asia with only 2% .
But the truly surprising statistic is that 78% of the 130.000 members are from the 2% of Asian LUGs . 18% of the total members are in Europe and only 4% in North America.
We also learn that 300 events are organized worldwide each year. Not all of them are large-scale exhibitions, but each event obviously plays a role in promoting the brand through the expertise of AFOLs who showcase their creations.
50% of these events are organized in North America , 37% in Europe and only 13% in Asia.
It's difficult to draw any conclusions from these figures, which are merely a reflection of neutral and binary statistics. However, the importance of the community located in Asia ( 78% ) is readily apparent, as is the concentration of these LEGO fans around just a few, but very large, organizations ( 2% of LUGs ). Meanwhile, the North American continent hosts 76 local LUGs , which together represent only a small percentage of members ( 4% ). Nevertheless, these LUGs are clearly very active and organize half of the events that take place around the globe each year.
Europe, for its part, represents a third of the world's LUGs, within which are presumably distributed a fifth of the planet's fans. No statistics are available for each European country, but France appears to have only around a thousand active members across the various LUGs (Festbriques, FanaBriques, FreeLUG, SeTechnic, BricTechnic, etc.), according to calculations based on available data (active users on the different forums, etc.).
There is no question here of relaunching the debate here on the interest of having dozens of LUGs composed of a few members rather than a single national scale and which would bring together a large community capable of structuring itself within it, according to the different currents. or the different affinities involved. The 4% of Americans and Canadians registered in a large number of different LUGs are among the most active on the planet and organize a host of events whose notoriety is worldwide ...
