100 RepTrak 2014: LEGO still has a good reputation ...

The very serious "Reputation Institute"unveils its new ranking of companies that are popular with the general public. 

Behind the expected brands like The Walt Disney Group, BMW or Apple, we therefore find LEGO in 9th position. The manufacturer gains one place compared to the 2013 ranking.

You are going to tell me that it makes you a nice leg, and you are probably right. I wonder who is the target audience of this survey where Rolex occupies 3rd place ...

In short, people love LEGO, LEGO loves people and everything is fine. If you want to know more, you can download the press release published by the Reputation Institute.

The RepTrak 100 ranking is a top 100 of the most prominent companies worldwide ... Or rather in the following 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, Great Britain and USA. The data used to produce this ranking were collected in January and February 2014 from 55.000 residents of the countries mentioned above.