In July, it's creativity. It is LEGO which says it and which offers for the occasion a green base plate 32x32 (ref LEGO 10700) of a value of 7.99 € for any purchase of at least 40 € in products of the ranges Lego classic ou LEGO Creator 3in1.
This gift is automatically added to the basket when you reach the amount required to qualify for the offer.
Alternatively, you can also purchase your LEGO Classic or Creator 3in1 products cheaper at amazon and with the difference you pay yourself a base plate and an ice cream ...