Review: 40305 Microscale LEGO Brand Store

Today we are interested in the set 40305 Microscale LEGO Brand Store (362 pieces - 24.99 €) which promises to be able to assemble a LEGO Store "supplied with modular building sections that you can modify to create your own store".

When the first visuals of this set were available, many people logically thought of a promotional product that would be offered by LEGO in the months to come. This is not the case, you have to go to the cashier to afford this box.

Everyone who has been to an official store of the brand at least once will be on familiar ground here. Most of the characteristic attributes of these LEGO Stores are indeed reproduced with shelves lined with sets, a wall Pick & Build, the islands placed in the center of the store, some models displayed in the window, a counter with a cash register, etc ...

The only notable problem is that this LEGO Store is delivered without a seller. LEGO does provide two customers, a father and son (or an AFOL and a young fan), but there isn't a shadow of an employee to help them with their shopping and ask them to pay before they leave. places.

On the other hand, LEGO did not forget to place an ATM on the outside wall of the shop. Thanks for the reminder. In order to push realism to the limit, LEGO could have provided one or two banknotes ...

This 15 cm high shop will easily find its place in a mini-city based on Creator 3in1 models but it will have a little trouble fitting into a street based on Modulars whose two-story buildings are about thirty centimeters high.

Small detail very successful: The roof covering with the reproduction of the tenons of a 4x2 yellow brick.

Another detail, less successful: The sign is a simple sticker. LEGO pad prints its own logo all year round on all kinds of media and doesn't even bother to do it for the sign of one of its shops in a € 25 box. Sorry.

Half a dozen stickers dress the different micro-sets placed on the shelves of the store, they are rather simplistic but we still find the logos of the CITY, Creator, Friends and Juniors ranges. It's minimalist, but sufficient.
Regarding the wall Pick & Build, no sticker to dress this space as was the case in the poly bag VIP 40178 offered in 2017.

It is impossible to rationally explain the absence of at least one LEGO employee with a logo on his chest or back. A theory: This is a simple store under the LEGO license as there are in some countries. The sellers are therefore probably not always dressed in the usual outfit and the adult provided can act as a seller responsible for advising the young fan who has come to buy a set. As I often say, your imagination will do the rest.

If you want to add a seller and you have in your possession the poly bag VIP 40178 or the set 5005358 Minifigure Factory offered this year, the supplied minifig will do the trick.
If you collect the various existing LEGO Stores, this set will join the references 3300003 (2012) and 40145 (2014) offered so far on the occasion of the opening of the various official stores.

There is nothing to discuss for long hours on this box which, if it had been offered on condition of purchase, would have been worthy of interest. At € 24.99, it's expensive to pay for a self-promotion product.

Note: The set shown here is put into play as usual. To participate in the raffle, simply post a comment on this article before June 24 at 23:59 p.m.. You have every right to disagree with me, this is not eliminatory.

Update : The winner was drawn and was notified by email, his nickname is indicated below. Without a response from him to my request for contact details within 5 days, a new winner will be drawn.