A LEGO Store in preparation in Lille!

And it's Mattingly (in the comments) that tells us this job offer on the APEC website : The recruitment firm Mercuri Urval is looking for a director and a deputy for a store concept (Flagship Store) set up in Lille Center by LEGO.

This is clearly the implicit announcement of the imminent opening of the brand's first French store, which will therefore be the spearhead of the policy of establishing LEGO in France.

The announcement speaks of around twenty people to manage and an annual turnover of around € 4 million ...

This is going to upset the LEGO landscape in France, with the brand's entry into play in this market that has been neglected for too long. The choice of the city of Lille may surprise you, but it is strategic with Belgium and Luxembourg nearby.

As usual with brands setting up in a country with a first point of sale, this LEGO Store will serve as a test for the brand, which will then decide whether other points of sale can be established elsewhere in France.