A possible LEGO Avengers license ...?

The information went around the forums of the planet: LEGO was invited by Marvel Studios, like more than a hundred other manufacturers of licensed products (Hasbro, THQ, ...), on the set of the filming of movie The Avengers directed by Joss Weldon and scheduled for release in May 2012.

Some AFOLs have [too] quickly interpreted this presence of LEGO as the beginning of a future LEGO Avengers range ....  

If nothing has been officially announced to date, and probably will not be for a long time, one can easily imagine that LEGO, Marvel which holds the rights and Disney which produces the film, would be interested in the commercial potential of such a license.  

Disney, which bought Marvel Entertainment in 2009 for the modest sum of $ 4 billion, knows only too well that LEGO is capable of generating a lot of cash with its licenses, as with the Pirates of the Caribbean and Prince of Persia ranges.

In addition, LEGO has already touched the super heroes with the ranges Batman (DC) in 2006, 2007 and 2008 and Spiderman of 2002 2004 to.

But let's not forget that MEGA Brands already has licenses in its MEGA Blocks range. Iron Man 2 et Marvel, and one can wonder if Disney / Marvel will accept the idea of ​​scattering on directly competitive products with the fans. Whatever the French AFOLs say, MEGA Brands figures are compelling to licensees. As proof, the Canadian manufacturer has just signed a partnership with Blizzard, and renews its agreement with Microsoft for the HALO range.

In this context, we can fantasize about a range of LEGO Avengers, the minifigs of Captain America, Hulk, or Iron Man that would result from it, and the pleasure for AFOLs to find their favorite super heroes in a series of sets based on the Marvel films to come up.
We will also note the many custom minifig creations proposed by fans on the theme of super heroes with in particular the work of tin7_creations visible here in his flickr gallery.

But are today's children fans of superheroes about whom they know next to nothing because of films that are too violent and attentive parents (Batman The Dark Knight, Iron Man 2) or cartoons that are too rare on television ? What is the real commercial potential of such a license for LEGO?
We'll probably know more in the next Comic Con to be held in San Diego from July 21 to 24, 2011 ...

In the meantime, I suggest you below the movie poster with minifig sauce created by Justin fung alias tin7_creations...