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It's time to take stock for LEGO, which today publishes its financial results for 2019.
For the first half of 2019, we remember that the manufacturer announced a 4% increase in turnover (including a 5% increase in sales) but an operating result down 16% compared to the same period in 2018. Net profit was down 12% and LEGO justified this decline by the many investments made during the first half of 2019.
The 2019 annual report confirms this trend with a 6% increase in the group's turnover (including 5.6% increase in sales). On the other hand, operating income returned to green in the second half of the year and recorded an increase of 1% compared to 2018. Net profit is also picking up with an increase of 3% without reaching the level of 2016.
LEGO is therefore doing rather well in 2019 and growth is present in all markets: less than 10% in Western Europe and the United States but continued double-digit growth in China.
For the rest, LEGO announces that 60% of the products launched in 2019 were new, that the visit to the official online store has increased by 27% and that the brand has opened 150 new official stores for a total of 570 LEGO Stores spread across the planet. 150 new locations are planned for 2020, including 80 in China where 140 official stores are already open. The group will formalize its presence on the Indian market with the opening of an office in 2020.
Finally, on the side of the successful ranges, we find the usual "home" universes: CITY, Creator, Technicet Friends and of course the Star Wars, Harry Potter, Marvel and Disney licensed products.
The press release published today is available at this address and you can download the annual financial report at this address in PDF format.
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