2023 financial results: Shy growth in sales at LEGO

LEGO today presents its financial results for the 2023 financial year and the trend displayed during the publication of the first half interim results is definitively confirmed with a big slowdown in sales over the entire financial year.

LEGO indeed announces a very modest increase of 2% in its turnover and a sales volume growing by only 4% thanks to the USA, Central Europe and Eastern Europe, the Chinese market being him in trouble. Operating income fell by 5% and net profit fell by 2%. LEGO cites a toy market in bad shape in 2023 and claims to have still performed well in the face of economic circumstances.

As usual, the manufacturer lists the ranges which ensure the best sales in 2022 with the five universes already mentioned last year: LEGO City, LEGO Technic, LEGO ICONS, LEGO Harry Potter and LEGO Star Wars.

147 new official stores were installed in 2023, bringing the number of LEGO Stores currently established around the world to 1031. In accordance with its ambitions, LEGO continued to renew its assortment in 2023 with 47% of the catalog composed of new products. For the rest, the group welcomes, as every year, its diverse and varied investments, particularly in terms of sustainability, environmental protection and altruistic initiatives with large donations via the LEGO Foundation.

If you like numbers, you can download the full annual report at this address.