Record financial results for LEGO in the first half of 2021

LEGO today publishes its interim financial results for the first half of 2021 and all indicators are once again very green after a year 2020 which already confirmed that the manufacturer had definitively found color.

LEGO announces a 46% increase in turnover and a sales volume growth of 36% in all markets where the brand is present. The operating result recorded an increase of 104% and the net profit jumped significantly 140% over the period compared to 2020.

In addition to these accounting data, LEGO states that double-digit growth was observed in all markets and that the three-digit operating profit was nevertheless somewhat weighed down by the increase in the cost of materials. raw materials and logistics costs. On the online sales side, LEGO simply indicate that the volume of sales on its own channels and through the brand's resellers has simply doubled compared to 2020.

The list of popular ranges is no real surprise, we find the "house" themes Technic, Creator Expert (18+) and CITY as well as the Star Wars and Harry Potter licensed universes.

Despite the exceptional performance recorded in the first half of 2021 and the very optimistic projections for the end of the year, LEGO ultimately expects a "return to normal" and a stabilization of sales volumes, considering that its customers will resume consumption habits. classics in which the toy will probably no longer be as important. In the meantime, the manufacturer says it wants to continue to invest heavily in finding a replacement material for ABS plastic as well as in a more sustainable packaging strategy with the goal of 100% recyclable packaging by 2025.

During the first half of 2021, LEGO will have opened more than 60 new stores around the world, including more than 40 units in China. As of June 30, 2021, the brand had 737 official stores, including 291 in China.

Rest assured, all those worried about LEGO's financial health, the manufacturer has ample means to invest in improving its pad printing techniques, better packaging its transparent parts, solving color difference problems or reducing the use of stickers ...

The full press release can be found at this address.