- Home
- Lego shopping tips
- Lego classifieds
- Privacy Policy
- Everything about C-3PO ...
- Price comparison
- LEGO® Lexicon
- Staff & Legal Info
- Contact me
- In my opinion…
- Black Friday 2023
- Bricklink Designer Program
- Competition
- LEGO Video Games
- LEGO Animal Crossing
- Lego architecture
- Lego Avatar
- LEGO Certified Stores
- Lego dc comics
- Lego disney
- LEGO DREAMZzz
- LEGO Dungeons & Dragons
- LEGO Fairground Collection
- Lego harry potter
- LEGO ICONS
- LEGO Ideas
- Lego Indiana Jones
- LEGO Insiders
- LEGO Jurassic World
- Lego marvel
- Lego masters france
- Lego minecraft
- Lego monkie kid
- Lego news
- Lego ninjago
- LEGO Sonic The Hedgehog
- LEGO Speed Champions
- LEGO Star Wars
- Lego stores
- Lego super heroes
- Lego super mario
- LEGO Technic
- LEGO The Lord of the Rings
- Lego books
- Lego magazines
- May the 4th
- Minifigure Series
- New LEGO 2023
- New LEGO 2024
- New LEGO 2025
- LEGO Polybags
- Reviews
- Rumors
- Shopping
- Sales
GRogall unearths an interesting web address: LEGOmen.de... No, this is not a novelty as I have read in various places, but it is indeed a marketing initiative of the manufacturer which already dates back to 2010 and which aimed to target male customers adult brand by promoting, among other things, sets from the Technic range or UCS sets.
The site dedicated to this promotional campaign is in German, and benefits from a modern and efficient layout. The masculine, organized, serious and adult side emerges from the overall presentation. It is always kept up to date because there are relatively recent sets (2011) such as the Mercedes-Benz Unimog U 400 (8110), the Volkswagen T1 Camper Van (10220) or Millennium Falcon (7965).
At the time, LEGO also published advertising pages presenting set 8043 in several lifestyle magazines aimed at an exclusively adult and male readership and a Dutch high-end costume seller even offered Technic sets to his customers and ensured them promotion in its window.
In any case, this is once again proof that LEGO cares about its adult customers and knows how to sectorize its communication actions by not hesitating to target specific audiences from time to time, as is currently the case with girls. (Friends range with dedicated micro-site).
Take a walk on LEGOmen.de, you will see, one almost has the impression of being elsewhere than on the usual supports declined by the manufacturer. The seriousness of the matter inevitably makes one think of these plethora of micro-sites intended to promote razor or after-shave brands for young adults who are sporty and feel good about themselves ...
- lecoyote : nice promo set for a star wars fan!...
- ASIAMI : You can also wait for a 2nd type promotion purchased at...
- loleq : It reminds me of the one from the years, 2000 The 7126... one of my p...
- recca23 : Really nice promotional set this year I think,...
- StephanJack : Can't wait to order...may the 4th with US...
- ASIAMI : I think that at 320 euros at Lego, minus a few points in...
- Minifig78 : Not bad, and 160 euros is quickly reached now......
- Lawrence Beringer : A new variation of the old sets 7126 and 7929. I...
- Boo211 : Between that and the reduction on the Cantina... will I give in?...
- Majicjerom : Lego should have marketed this set, a lot would have been pr...
- SOME LINKS
- LEGO RESOURCES