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Lego announced last september the implementation of a test phase concerning the extension of the VIP program to LEGO Certified Stores, franchised stores managed by the Italian company Percassi. It's the Certified Store de Créteil-Soleil which had been selected for this test and it is now possible to use your VIP card there as in any "real" LEGO Store, with a few details.
It is therefore currently possible to accumulate VIP points, to use them during your purchases, to take advantage of promotional offers linked to the program and to register directly in-store for this loyalty program if not not already done.
However, it is not possible to use your points if you do not have the physical card or its digital version at the checkout, employees of this Certified Store not having the ability to search for you in the regular database of VIP program members.
There is no point in generating a coupon online via the VIP rewards center if you intend to make your purchases in this shop: these coupons are not accepted, you will have to indicate that you wish to use your points directly at the checkout.
We do not know how long this full-scale test will last and LEGO warned last September that there is currently no question of generalizing the integration of the VIP program to others. Certified Stores. We will have to wait for the manufacturer and its partner in charge of managing these franchised stores to learn the first lessons from this first test phase to find out more.
The official online store unveils the offers that will be offered on the occasion of Black Friday / Cyber Monday 2021 at LEGO. As expected, LEGO will be offering the set again 40484 Santa's Front Yard, under the same conditions as during the VIP weekend.
We do not yet know the list of sets that will benefit from a temporary reduction in their retail price.
Black Friday / Cyber Monday 2021 :
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Cyber Monday 2021 uniquely :
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ALL THE CLASSIFIED ADS OF THE BLACK FRIDAY 2021 THE LEGO SHOP >>
If you have a Lidl store near you, you should know that you will (maybe) find some LEGO sets at reduced prices as of November 22, 2021.
The brand advertises at least the LEGO Star Wars references 75283 Armored Assault Tank (AAT) at 29.99 € instead of 39.99 €, LEGO CITY 60139 Mobile Command Center at 29.99 € instead of 37.50 € and LEGO CITY 60275 Police Helicopter at 6.99 € instead of 9.99 €.
Other references will possibly be available in store, it is the catalog which specifies it via the mention "Other model available in our supermarkets".
Another promotional offer relating to LEGO products will be offered from November 24 to 30, 2021, with DUPLO, Friends, Creator and CITY references at a reduced price. Don't hurt yourself trying to buy a few boxes.
Evil tongues will say that the offer has not found its audience, that the product in question is not very "motivating" or that the minimum amount to take advantage of it is too high, and they will undoubtedly be right: The plaque retro (5007016 VIP 1950's Retro Tin) offered this weekend from € 250 purchase will finally be added to the basket at least until November 25, just before the launch of the LEGO Star Wars set 75313AT-AT (€ 799.99) and Black Friday 2021 offers. Nothing says that LEGO will not extend the offer again by then.
We can also imagine that customers have a little trouble filling their basket on this VIP weekend and reaching the required amount with some very popular boxes that are currently out of stock such as sets 10294 Titanic (€629.99), LEGO Ideas 21330 Home Alone House (249.99 €) or even LEGO DC 76240 Batman Batmobile Tumbler (229.99 €).
We also note that the other product offered under the condition of purchase, the set 40484 Santa's Front Yard automatically added to the basket from 170 € of purchase, is still not out of stock, but LEGO had planned to offer this box again next weekend.
Let's go for the traditional VIP weekend at LEGO that precedes Black Friday with some promotional offers in addition to the doubling of VIP points. Please note, to be able to access these different offers which can obviously be combined with each other, make sure you are correctly identified on your VIP account.
The three offers subject to purchase accessible directly from the official online store:
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The three offers directly accessible via the VIP Rewards Center :
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