The promise of the support of the VIP card in the LEGOs Certified Stores does not date from yesterday but it could finally be held.
LEGO today announces the establishment of a test phase in the LEGO Certified Store of Créteil with the opportunity to benefit from all the VIP advantages already available in the official stores: accumulate points, use them to benefit from a reduction on a purchase, obtain a gift offered exclusively to members of the VIP program or even enjoy a preview launch.
This first step towards a hypothetical standardization of the support of the VIP program by all the shops that display the LEGO brand, whether they are official or franchised and managed by the Italian company Percassi, will therefore soon materialize in a test phase. whose start date has not yet been communicated.
It is not known how long this full-scale test will last and LEGO warns that there is currently no question of generalizing the integration of the VIP program to others. Certified Stores. We will have to wait for the manufacturer and its partner in charge of managing these franchised stores to learn the first lessons from this first test phase to find out more.