Legends of Chima: Kezako?

It's via a post on LEGO Kocka facebook page, a mono-brand store (Only LEGO) in Budapest, that the universe of the Legends of Chima range is revealed a little more. I'll give you a quick summary:

It is therefore the kingdom of Chima, a sort of enchanted land where creatures live who walk and speak like human beings, move with vehicles, live in castles, in short, races endowed with advanced technology and who coexist in an ideal world.
But this once paradisiacal kingdom is now in the grip of terrible battles, the best friends have become the worst enemies and the once sacred temples have been destroyed. the different factions compete for Chi, a natural resource with powerful powers (undoubtedly a source of life, etc, etc ...).

Nothing very original: Several factions, battles, gear, crystals, heroes, villains, fights, etc ...

The range will be introduced in January 2013 via a 22-minute animated short that will likely air on Cartoon Network, and 14 sets will hit shelves for the launch.