LEGO CITY and Friends 2020 ranges: more info on the current partnership with National Geographic

Today we are talking briefly about the partnership between LEGO and National Geographic which earned us a few boxes stamped with the logo of the National Geographic Society, an initiative that was to be unveiled a few weeks ago and whose official announcement had been postponed. In the meantime, everyone already suspected that there was a joint operation, it was enough to look at the packaging of the new LEGO CITY and Friends to see it.

That being said, LEGO is therefore focusing this summer on exploring the seabed and protecting animals with nine boxes, four of which are in the CITY range and five other references in the Friends range. Make no mistake, the manufacturer will not donate part of the profit made on the sale of these sets but still undertakes to pay a contribution, the total amount of which has not been communicated, to the associative branch of the group. National Society to contribute to its activities of exploration and conservation of animal species.

In short, it's a nice partnership that mainly benefits the two brands while waiting to see the effects on our seabed and on the most endangered species on the planet. The initiative may also add a little more educational context than usual to children's toys and then it will be up to parents to do their work. They will eventually be able to rely on the dedicated platform which will be online from July 1st. at this address, with educational content and portraits of actors who act, sometimes in a surprising or creative way, for the protection of the planet and its animals.

While waiting to be able to access these contents, we will have to be content with the slew of animals available in the different sets in the colors of this partnership: stingray, hammerhead shark, abyssal monkfish, tiger, elephant, pandas or sloths.

Below is the list of the four boxes of the CITY range which should in principle be used to educate the youngest about underwater exploration, followed by the list of the five boxes of the Friends range which feature the usual girlfriends at the service the protection of different species of animals:

LEGO also provides two short videos to promote this partnership, one on the theme of underwater exploration and the other focused on the conservation of endangered species. We know at least that the money intended to save the world did not go into the direction and the special effects: