The mobilization of a whole host of Minecraft fans has done the trick: Cuusoo is besieged by supporters of the Minecraft project , to such an extent that TLC has had to reinforce its server network to better support the load generated by the invasion of a horde of players who would like to see Minecraft materialize in LEGO bricks.....
To be clear, I don't like Minecraft. This game inspires me nothing. But the community is immense, as is often the case with online games which benefit from the fashion effect and from a passing craze that is certainly temporary but remains massive. The forums on the subject are countless and millions of people, often very young, who spend their time in this fun and graphically a little collection.
But it must be acknowledged that the Minecraft project on Cuusoo is the only one to have truly taken off, thanks to relentless spamming and harassment on the forums to get every player to vote. It currently has over 4700 supporters. And even more surprisingly, LEGO has stepped in to provide some information about the future of this project, which is clearly very well supported by the community.
As early as November 14, 2011, LEGO officially became involved in the project, announcing that it was working on its feasibility and a potential commercial strategy around Minecraft . LEGO designers were tasked with creating prototypes to assess the opportunity of launching licensed products. Because it is indeed a licensed project, LEGO is in advanced discussions with Mojang , an independent publisher based in Stockholm, Sweden, to negotiate a potential commercial agreement. This small team of nine people will likely have no objection to a lucrative commercial partnership with LEGO. Mojang clearly understands that the hype must be capitalized on as quickly as possible through a flood of merchandise, and you can already purchase t-shirts, caps, and other merchandise featuring the concept in the dedicated online store.
I think LEGO is taking this project very seriously, not because of the core interests of Minecraft, but mostly for the huge community that the game brings together. All these players are as many potential customers for LEGO which will quickly find affinities with the concept developed by Minecraft: Collective play, use of bricks, creativity, etc ....
But could LEGO go even further and acquire Minecraft? I think so. After the LEGO Universe fiasco , TLC announced its intention to continue developing video game projects through partnerships similar to those it has with TT Games and Warner Bros. By acquiring Mojang, LEGO would gain a vast community to satisfy with merchandise and, more importantly, prevent other competing manufacturers from getting involved.
