LEGO Star Wars: Make Your Own Story

Because you have to be patient while waiting for the first photos stolen, leaked, given, offered or sold of the new 2012 products, I put you back here for all those who have not yet seen them (If there are still any), the images of the false communication campaign created by the students of the Brazilian school "Escola Cuca Advertising School".

Combining humor and minifigs, this campaign immediately made the rounds of the web and had the merit of not only making these gifted students known, but also confirming that LEGO + Star Wars = Buzz.

On a completely different note, LEGO had already created a buzz with its campaign "Making History"on the occasion of the brand's fiftieth anniversary, featuring significant events of the past half-century.