01/07/2020 - 20:02 Lego news

41258 Vibe City Concert

LEGO is not quite done with the range Trolls World Tour : the new set 41258 Vibe City Concert is online on the official store with availability announced for August 1st.

In this box which will be sold at the public price of 64.99 € / 74.90 CHF, 494 pieces to recreate a scene from the film The Trolls 2 World Tour which will be released in theaters on October 14, 2020 and five figures still as crazy and colorful: Poppy, Branche, Cooper, Hickory and a Funk Troll exclusive to this set.

The range will therefore go within a month from 7 to 8 boxes based on the film, not to mention the polybag 30555 Poppy's Carriage offered from 30 € of purchase last April.

Subsidiary question: who has already bought a set from the range?

en flag41258 VIBE CITY CONCERT ON THE LEGO SHOP >>

flagTHE SET IN BELGIUM >> ch flagTHE SET IN SWITZERLAND >>

41258 Vibe City Concert

41258 Vibe City Concert

lego art new mosiac 2020 marilyn monroe beatles iron man sith vader kylo ren

LEGO today unveils a new range of "lifestyle" products which will help you relieve your stress after a busy day, allow you to recharge your batteries or recharge your batteries and allow you to refocus on your " me "deep.

No more marketing nonsense, the four products announced today are mainly 40 x 40 cm (48 x 48 stud) mosaics, made up of several thousand pieces, to be built and displayed on the walls of the show. For the launch of this new range, which we do not know for the moment if it will host other references thereafter, LEGO is going fully into pop culture with Marvel, Star Wars, a reproduction of one of the most famous works of Andy Warhol and the members of the Beatles:

To really relax and isolate yourself from the outside world in order to refocus on the essentials and find inner peace while you sort through the thousands of parts to be assembled, you can also scan a QR Code available in the pages of the booklet of instructions and access a relaxing and immersive thematic podcast that will rock you during this new tactile and auditory experience.

Don't get carried away too quickly, this content based on interviews and anecdotes told by specialists in each of the themes concerned will only be offered in English. Too bad for the others, they will relax less.

Each mosaic is divided into 16 x 16 sections connected to each other by pins Technic and LEGO provides the parts forming the frame as well as a "signature" plate for each construction.

Each set allows you to assemble three or four different models depending on the references, but only one at a time: The Mark III, Mark 85, and Hulkbuster Mark I armors for Iron Man, four versions of Marilyn Monroe from Andy's famous painting Warhol, the four members of the Beatles (John Lennon, Sir Paul McCartney, George Harrison and Sir Ringo Starr) and Darth Vader, Darth Maul or Kylo Ren for the soberly titled set The Sith based on exclusive artwork provided by Lucasfilm. To allow rapid disassembly of these mosaics, LEGO innovates and provides a unique super-separator.

LEGO Art instructions sample page

Note that with three copies of the sets 31199 Marvel Studios Iron Man ou 31200 Star Wars The Sith (i.e. € 359.97 for super relaxation and 100% recharging of your battery of dynamic young executives), it will be possible to build a giant thematic fresco. When we love, we don't count. For the others, there will be the Brick Sketches at 20 € per unit.

Pre-orders are open, availability of these four boxes announced for August 1, 2020, the reference 31199 Marvel Studios Iron Man will be exclusive to the official online store:

en flagDIRECT ACCESS TO THE LEGO ART SECTION ON THE LEGO SHOP >>

flagLEGO ART IN BELGIUM >> ch flagLEGO ART IN SWITZERLAND >>


31199 lego art iron man box front

31199 lego art iron man 2

31200 lego arts star wars sith 1

31197 lego art andy warhol marilyn monroe 3

31198 lego art the beatles 1

01/07/2020 - 14:17 Lego news

Social media advertising: LEGO decides to take a "break"

LEGO today declares that it wants to thoroughly review its marketing policy when it comes to advertising via social networks and announces a pause of at least 30 days of the various ongoing campaigns. You should therefore no longer be entitled to the usual sponsored posts that clutter your LEGO fan facebook feed during the coming month.

In his press release, the brand chooses its words and carefully avoids making the connection with the boycott campaign entitled "Stop hate for profit"already followed by many brands and which directly targets facebook, but it is difficult not to see in this sudden awareness and this urgent desire for introspection a reaction to the campaign in question launched since June 17 by several NGOs and associations specializing in the defense of civil rights.

... We are committed to having a positive impact on children and the world they will inherit. That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation.

We will take immediate steps to carefully review the standards we apply to advertising and engagement on global social media platforms. While we do that, we will pause all paid advertising on global social media platforms for at least 30 days.

We will not change our media investment during this period and instead, invest in other channels.
We will work to collaborate with our partners and take whatever steps are necessary to create a more trusted digital world for people today and future generations. We are confident solutions exist but urgent action is needed ...

We note that LEGO ultimately prefers to act rather than staying on the side of those who decide nothing at the risk of being accused of complicity with the evil media peddling hatred and fake news. It's still better than nothing even though the above ad sounds a bit like an opportunistic and falsely individual awareness in my opinion, as usual in the service of children and the world we will leave to them.

To reassure bad tongues who would conclude a little too quickly that LEGO is taking advantage of the situation to save a few dollars, the manufacturer is quick to confirm that the budgets that were initially supposed to be allocated to these marketing campaigns on social networks will be redirected to d 'other channels.

The art of not getting too wet but of avoiding appearing to be petty by taking advantage of the current context: Many indeed criticize the various brands which have openly chosen to join the initiative "Stop hate for profit"to do so mainly to limit the post-COVID financial damage.

Note: Regardless of your position on the subject, please be polite and courteous in the comments.

01/07/2020 - 00:08 Lego news Shopping

On the LEGO Shop: new products and promotions for July 2020 are available

Let's go for the launch of two new LEGO products stamped "18+" with a choice of two Mickey and Minnie minifigures and a "Crocodile" type locomotive to display or to motorize by going back to the cash register:

If you want to motorize the locomotive from set 10277, don't forget to order the parts Powered-UP not supplied: one Smart Hub (88009 - €49.99) and Technic L engine (88013 - 34.99 €).

The availability of these two large boxes is accompanied by a promotional offer that allows you to obtain the set 40411 Creative Fun 12-in-1 is offered from € 85 of purchase without restriction of range.

The LEGO Speed ​​Champions polybag 30342 Lamborghini Huracan Super Trofeo EVO is also available online from 35 € of purchase until July 31.

Two other products are available only in the LEGO Store from 35 € of purchase: the LEGO CITY polybag 30369 Beach Buggy or the reference LEGO Friends 30412 Park Picnic. You have to choose between the two sachets.

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flagCLASSIFIED ADS IN BELGIUM >> ch flagCLASSIFIED ADS IN SWITZERLAND >>

27/06/2020 - 11:02 Lego news

New LEGO CITY 2020: the official visuals of three new boxes

We almost forgot that the LEGO CITY range is full of sets featuring police officers and thieves with for each new wave of boxes new variations of pursuits at the controls of various and varied machines.

Three new references planned for the second half of 2020 are now online at Brickshop with their visuals, their titles (probably provisional) and their public prices:

We find in these sets different characters seen in the animated series Lego city adventures : cops Duke DeTain, Sam Grizzled and Rooky Partnur and villains Clara The Criminal, Hacksaw Hank and Vito.

These three new boxes are currently not listed on the official online store, they should logically have been available as usual from June 1 but LEGO may have postponed their release date due to recent events.

Update : These three sets are now live on the official LEGO store (links above).

For those interested, here is the trailer for the second season of the animated series Lego city adventures :