We note that LEGO ultimately prefers to act rather than staying on the side of those who decide nothing at the risk of being accused of complicity with the evil media peddling hatred and fake news. It's still better than nothing even though the above ad sounds a bit like an opportunistic and falsely individual awareness in my opinion, as usual in the service of children and the world we will leave to them.

To reassure bad tongues who would conclude a little too quickly that LEGO is taking advantage of the situation to save a few dollars, the manufacturer is quick to confirm that the budgets that were initially supposed to be allocated to these marketing campaigns on social networks will be redirected to d 'other channels.

The art of not getting too wet but of avoiding appearing to be petty by taking advantage of the current context: Many indeed criticize the various brands which have openly chosen to join the initiative "Stop hate for profit"to do so mainly to limit the post-COVID financial damage.

Note: Regardless of your position on the subject, please be polite and courteous in the comments.

Let's go for the launch of two new LEGO products stamped "18+" with a choice of two Mickey and Minnie minifigures and a "Crocodile" type locomotive to display or to motorize by going back to the cash register:

If you want to motorize the locomotive from set 10277, don't forget to order the parts Powered-UP not supplied: one Smart Hub (88009 - €49.99) and Technic L engine (88013 - 34.99 €).

The availability of these two large boxes is accompanied by a promotional offer that allows you to obtain the set 40411 Creative Fun 12-in-1 is offered from € 85 of purchase without restriction of range.

The LEGO Speed ​​Champions polybag 30342 Lamborghini Huracan Super Trofeo EVO is also available online from 35 € of purchase until July 31.

DIRECT ACCESS TO CLASSIFIED ADS ON THE LEGO SHOP >>

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We almost forgot that the LEGO CITY range is full of sets featuring police officers and thieves with for each new wave of boxes new variations of pursuits at the controls of various and varied machines.

Three new references planned for the second half of 2020 are now online at Brickshop with their visuals, their titles (probably provisional) and their public prices:

We find in these sets different characters seen in the animated series Lego city adventures : cops Duke DeTain, Sam Grizzled and Rooky Partnur and villains Clara The Criminal, Hacksaw Hank and Vito.

These three new boxes are currently not listed on the official online store, they should logically have been available as usual from June 1 but LEGO may have postponed their release date due to recent events.

Update : These three sets are now live on the official LEGO store (links above).

Today we are talking briefly about the partnership between LEGO and National Geographic which earned us a few boxes stamped with the logo of the National Geographic Society, an initiative that was to be unveiled a few weeks ago and whose official announcement had been postponed. In the meantime, everyone already suspected that there was a joint operation, it was enough to look at the packaging of the new LEGO CITY and Friends to see it.

That being said, LEGO is therefore focusing this summer on exploring the seabed and protecting animals with nine boxes, four of which are in the CITY range and five other references in the Friends range. Make no mistake, the manufacturer will not donate part of the profit made on the sale of these sets but still undertakes to pay a contribution, the total amount of which has not been communicated, to the associative branch of the group. National Society to contribute to its activities of exploration and conservation of animal species.

In short, it's a nice partnership that mainly benefits the two brands while waiting to see the effects on our seabed and on the most endangered species on the planet. The initiative may also add a little more educational context than usual to children's toys and then it will be up to parents to do their work. They will eventually be able to rely on the dedicated platform which will be online from July 1st. at this address, with educational content and portraits of actors who act, sometimes in a surprising or creative way, for the protection of the planet and its animals.

While waiting to be able to access these contents, we will have to be content with the slew of animals available in the different sets in the colors of this partnership: stingray, hammerhead shark, abyssal monkfish, tiger, elephant, pandas or sloths.

Below is the list of the four boxes of the CITY range which should in principle be used to educate the youngest about underwater exploration, followed by the list of the five boxes of the Friends range which feature the usual girlfriends at the service the protection of different species of animals:

LEGO also provides two short videos to promote this partnership, one on the theme of underwater exploration and the other focused on the conservation of endangered species. We know at least that the money intended to save the world did not go into the direction and the special effects: