And it's always better than nothing while waiting for something better: GRogall is still rife and offers us the visuals of the boxes of the sets of the second wave 2012.

Click on the images to display a (barely) enlarged version ...

It is by a brief press release on his blog that the LEGO Cuusoo team announces the news: The project Winchester Shaun of the Dead that had reached 10.000 supporters will not happen. Point.

The advanced explanation holds up: The project, or in any case the film from which it is inspired, is not compatible with the manufacturer's target clientele: 6-11 year olds. End of the discussion. A whole paragraph follows praising Yatkuu, the MOCeur behind the project, and the thing is folded.

In short, I suspected a little, and even if some wanted to believe it because of the popular and media enthusiasm that this MOC will have generated.

LEGO's argument is still a bit dubious: It would have been enough to identify the product as Collector for Adults, and voila ... In short, once again LEGO is more about its own image as a manufacturer respectful of its pseudo non-violence policy, than the demand of its potential customers ...

The Bionicle / Hero Factory type figures from the Super Heroes range do not stir up passions, to say the least. The 4530 set is no exception to the rule and NorbyZERO has set about making some good changes to give it a massive and imposing appearance that better matches the character.

So no more frail legs, blue shorts and gray shoulder pads. Here we come back to the basics: The body is green, the pants purple. The whole thing gains in density and the Hulk finally looks like the disproportionate and over-inflated green guy we know. NorbyZERO succeeds in the bet, however not necessarily won in advance, to make me appreciate this modified figurine by giving it the appearance it would have deserved from the start ....

To see more about this styling exercise, visit the flickr gallery by NorbyZERO.

Do you have a degree from a business school or something like that? You speak English ? So try to get a permanent job at LEGO France by applying for the position of sector manager currently offered in the South West region.

It's not a designer job swimming in brick crates and drinking coffee in Billund before going to a game of pinball, but it's still a point of entry into LEGO while waiting for something better.

The job of promoting the brand's products and selling them to different brands, I guarantee you that you will have no problems achieving your goals, at least less than if you offered industrial vacuum cleaners at € 30.000 each or risky investments in Irish pension funds ...

If adventure tempts you, go to forstaff.com, the detailed announcement is published there: LEGO France - Head of Sector Bordeaux M / F. For other job offers at LEGO, it's on jobs.lego.com that it happens.

GRogall unearths an interesting web address: LEGOmen.de... No, this is not a novelty as I have read in various places, but it is indeed a marketing initiative of the manufacturer which already dates back to 2010 and which aimed to target male customers adult brand by promoting, among other things, sets from the Technic range or UCS sets.

The site dedicated to this promotional campaign is in German, and benefits from a modern and efficient layout. The masculine, organized, serious and adult side emerges from the overall presentation. It is always kept up to date because there are relatively recent sets (2011) such as the Mercedes-Benz Unimog U 400 (8110), the Volkswagen T1 Camper Van (10220) or Millennium Falcon (7965). 

At the time, LEGO also published advertising pages presenting set 8043 in several lifestyle magazines aimed at an exclusively adult and male readership and a Dutch high-end costume seller even offered Technic sets to his customers and ensured them promotion in its window.

In any case, this is once again proof that LEGO cares about its adult customers and knows how to sectorize its communication actions by not hesitating to target specific audiences from time to time, as is currently the case with girls. (Friends range with dedicated micro-site).

Take a walk on LEGOmen.de, you will see, one almost has the impression of being elsewhere than on the usual supports declined by the manufacturer. The seriousness of the matter inevitably makes one think of these plethora of micro-sites intended to promote razor or after-shave brands for young adults who are sporty and feel good about themselves ...