24/01/2012 - 17:57 LEGO Ideas

Lego minecraft

Info just fell officially: the LEGO® CUUSOO team has just announced that the Minecraft project which obtained in 48 hours the 10.000 supporters necessary for moving to the next step has just been validated. The phase of review is therefore finished and at LEGO we are working on the creation of a set that will be marketed. No date has yet been communicated, but this phase should last several months.

For all intents and purposes, I would like to point out that the visual illustrating this post is that of the Minecraft project initiated by Mojang and that this is not the set that will be marketed soon.

 

24/01/2012 - 16:37 LEGO LOTR & The Hobbit Lego news

Londont Toy Fair 2012 _ LEGO LOTR

Already a first visual of the characters of the LEGO Lord of the Rings range scheduled for mid-2012 with Frodo Baggins, Samwise 'Sam' Gamgee, Peregrin 'Pippin' Took, Meriadoc 'Merry' Brandybuck, Aragorn, Boromir, Legolas Greenleaf, Gimli and Gandalf the Gray.

We therefore discover the whole happy troop of hobbits accompanied by key characters from the LOTR universe. The screen prints are top notch, the hair is also very successful and the ring is finally represented in its final version.

Photo credit blogomatic3000

 

24/01/2012 - 16:33 Lego news

London Toy fair 2012 - LEGO Marvel Avengers

These are so far the only two visuals that have leaked from the London Toy Fair 2012 currently being held.
We see a Captain America and a Hulk in undoubtedly final version.

Hulk will be entitled to beige pants, probably from the scene of the film that will be represented in the set 6868 Hulk's Helicarrier Breakout. Wait and see ... For those who are wondering, the pants are purple in the comic, but probably beige in the film, which explains it.

The Captain America minifigure seems to benefit from a very successful final screen printing just like the shield, of a larger diameter than that of Christo's custom, which is not to displease me. It remains to be seen the system of grip of the shield for the minifigure.

Huw Millington specifies on Brickset that certain sets were not exposed in their entirety so as not to reveal the scenario of the film The Avengers which will be released on April 25, 2012.

For example, the set 6865 Captain America's ™ Avenging Cycle was only shown with Captain America's minifigure and his motorcycle. It will be necessary to wait to know the name of the second minifigure present in this set.

The and  6873 Spiderman's ™ Doc Ock ™ Ambush was not presented at all on the LEGO stand.

Photo credit blogomatic3000

24/01/2012 - 13:46 Lego news

toy fair

Let's go for the first show of the year with the London Toy Fair which is being held from January 24 to 26, 2012. There is little chance of obtaining visuals of products presented by LEGO during this event: photos are not allowed inside the show. However, this should not prevent those who go there to bring back some new information on what 2012 has in store for us in terms of LEGO.

To be continued, the Spielwarenmesse International Toy Fair to be held from February 1 to 6, 2012 in Nuremberg, Germany and the New York Toy Fair which will take place from February 12 to 15. Exhibitors are generally more permissive when it comes to photos during these two events.

Hopefully LEGO will take the opportunity to finally present new products like the Super Heroes Marvel range or a few sets from the next Lord of the Rings range. Regarding Star Wars, let's hope that LEGO will present the highly anticipated sets in UCS format: 10225 R2-D2 (expected to be marketed in March 2012) and 10227 B-Wing Starfighter.

 

24/01/2012 - 09:37 LEGO LOTR & The Hobbit Lego news

hogan lovells lego legal threat

As you probably already know, LEGO is hunting images of preliminary versions of sets that are published on the internet as soon as a retailer leaves his catalog lying around in the hands of AFOLs anxious to share their findings. Often times, LEGO is accused of organizing these leaks intentionally, it is not, it is an urban legend. The leaks come exclusively from these catalogs intended for resellers and which allow them, long months before the official release of the products, to organize their supplies.

In general, when such images are published, LEGO community eaters Jan Beyer et Kevin hinckle take care of informing you by email that the images you publish are stamped with the CONFIDENTIAL seal and ask you, sometimes politely, to remove them without delay from your flickr space, your blog, etc ... Do not kid yourself, denunciation is obviously in order. A certain number of AFOLs consider that the publication of these images is prejudicial to the manufacturer and do not hesitate to warn these community managers or the LEGO Ambassador in France, who will also send you an email in French asking you to remove the visuals concerned under penalty of being prosecuted if you do not comply as soon as possible. The competition between the different sites or blogs dealing with LEGO news is also a determining factor in the process of denouncing the neighbor who publishes images that will generate a very large audience.

If you do not act quickly, then LEGO will shift into high gear and mandate the law firm Hogan Lovells to inform you via a formal notice that you are breaking the law by posting these images and that you expose yourself in order to the closure of your site / blog, legal action for infringement and a request for compensation on behalf of LEGO for the damage suffered. At the same time, your host is warned that you are committing a serious offense and is threatened with being held responsible, or in any case an accomplice, for the damage suffered by the manufacturer. Is. It is fair game, even if I refute the arguments used by the lawyers of Hogan Lovells concerning industrial injury.

But where all this gets more dangerous is that the same law firm informs you that you do not have the right to publish anything that relates directly or indirectly to LEGO products: Logo, official visuals and audiences, instructions, photos of sets, minifigs, parts, etc ... The simple act of posting a LEGO set visual exposes you directly to infringement proceedings.

If we stick to the arguments developed by master Marie-Aimee de Dampierre, lawyer at Hogan Lovells in charge of the case and who signs the formal notice that was communicated to me, it is impossible to talk about LEGO products, in any form whatsoever, without exposing yourself to legal proceedings. It is forbidden to publish the logo of the company, to speak about the products by mentioning the brand explicitly and the posting online of visuals of the products yet in the catalog of the toy manufacturer and presented in thousands of online shops is under an offense punishable by criminal penalties.

Should we take this legal argument seriously? I wouldn't take the risk of checking it out, Hogan Lovells is a firm that has the means to put you through the worst hassles, as can be seen from the history of legal actions carried out by this firm on behalf of LEGO, and it is better not to go too far otherwise you will find yourself at the helm of a court following a summary action aimed at obtaining the withdrawal of all the content in dispute. But this type of threat puzzles me. If I stick to the arguments developed in this formal notice, I should immediately close my blogs and steer clear of any mention of the brand in the future in any form. And I'm not the only one, every site, forum or blog dealing with LEGO products, the passion for these construction toys, should do the same.

So, as requested in this formal notice, I have removed the visuals stamped CONFIDENTIAL, you will find them anyway in the Google cache and on many other blogs that have not yet suffered the wrath of LEGO. But it would be too much to ask of me to self-censor the entire content of this blog.

If LEGO wants to sue me because I blog about my passion, so be it.

Below is the formal notice received from the cabinet Hogan Lovells :

Formal notice - French version

Formal notice - English version