11/05/2015 - 16:20 In my opinion...

lego inside tower main office

Before any entry into the matter, I would like to point out that this report on the progress of the LEGO Inside Tour 2015 is only my opinion and it is only my opinion on my experience. Each participant will probably have a different opinion on the subject and that's fine.

That being said, it is important to set the context for this "pilgrimage to the land of LEGO": This is not an invitation, those who wish to participate in the Lego inside tour pay their share and finance the costs out of their own pockets. And that changes everything. By paying the price requested by LEGO to have the right to participate in this "unique experience that allows us to discover the LEGO company from the inside", the participant becomes a client who pays for a service. And when I am a client, I am demanding above all that to have the right to participate in this Inside Tour, I had to organize myself to be in front of my computer on the day of the opening of registrations and hysterically reload the page to access the form before the Tour "Sold Out", which happened in less than five minutes this year.

Le Lego inside tour in figures, it looks like this: 14500 DKK (Around 2000 €) to be paid in order to be able to participate, 1450 VIP points credited to your account, 4 sessions are organized in 2015, 35 people per session, around 250 € in plane tickets, 2 and a half days of activities, presentation and various and varied visits and 4 very friendly permanent guides around the group.

You might as well tell you right away, if you have internet you have already been able to discover on Youtube most of the "secrets of LEGO" that we are promised to reveal to us: Visit of the factory (to see in video at this address), visit of the LEGO Idea House (see video at this address), Video on the birth of the brand (see video at this address).

In the € 2000 package, you pay for 3 hotel nights with breakfast included. The rooms at the LEGOland Hotel are nothing fancy but they are spacious and clean, and you have a direct view of the adjoining amusement park (Photo below). If you book in this season, these "Kids House Rooms"are billed at DKK 1510 (€ 202) per night.

As for meals, for the entire stay, dinner on the day of arrival and lunch the next day are not included. It's mean, but we make do with it. Regarding the quality of the food offered during the stay, it is correct and you have the choice (It is buffet at all meals). Concretely, you pay for 4 meals.

lego inside tower legoland

In the starter package you also buy an SSeason Pass for the LEGOland park worth 629 DKK (85 €). It is valid during the current year and even gives you the right to many advantages in addition to access to the park (see at this address).

During your stay, you have a few hours of freedom during which you can enjoy the park. This is not Disneyland, the attractions are mainly intended for very young children and the maintenance of Miniland, the space gathering the LEGO models, leaves something to be desired: The models are faded, some animations are broken down and the frequent bad weather does not exist. do not help matters.

In my group, the profiles were very different: Families with their children, adults who came alone or as a couple, a few AFOLs, sellers on Bricklink from Asia or tourists who had integrated this Inside Tour in their vacation program in Europe.

Useful precision, the program of Lego inside tour is based on a very precise schedule that must be followed to the letter. As in an organized tourist trip, the group travels by bus, supervised by its guides who speed up the pace if necessary, who confiscate your phones and cameras as soon as you enter a "sensitive" place, and who ask you to finish your lunch quickly because yet another presentation awaits you. As with FRAM, except that here you sign an NDA (Non Disclosure Agreement) which forbids you to talk about anything you have seen or heard. A bit useless, I did not see much that is not known to all ...

Speaking of presentations, you spend a lot of time sitting in a room watching videos and slides Powerpoint, listening to a guy in marketing talk to you about the success of LEGO, or another guy telling you about all the good LEGO is doing in Africa, etc ... The rare question-and-answer sessions are often interrupted because it must take the bus to go elsewhere.

I will come back in the second part to the different stages of the stay, explaining why they were, from my point of view, interesting, boring or superfluous. But I can already confirm that during the entire stay, the only real "unique" moment is meeting a dozen designers who take the time to discuss with you and who even if they obviously cannot answer all your questions for the reasons you imagine, are sufficiently available for the exchange to be interesting. These designers are not AFOLs, they are people with a wide variety of professional backgrounds who work at LEGO and design products for a large toy manufacturer. The nuance is important.

The frame is set, and theInside Tour can start. We are even promised to be able to meet Jørgen Vig Knudstorp, the CEO of the group ...

to be continued...

lego inside tower lego house

LEGO Creator Expert 10247 Ferris Wheel

Once again, the element of surprise is no longer there. But fans of the Creator range and fans of City dioramas can finally discover the set 10247 Ferris Wheel from all angles.

The set consists of 2464 parts, it comes with 10 minifigs and it can be motorized with the Power Functions references 8883 (M-Motor) et 888000 (AAA Battery Box) for the modest sum of 22.89 €.

The public price is set at 179.99 € on the LEGO Shop. Availability: June 2015 (mid-May for VIPs).

Below is the official description of the set, followed by the photo gallery and video presentation by designer Jamie Berard.

10247 Ferris Wheel

Ages 16+. 2464 pieces -  179.99€

Build the majestic Ferris wheel, the star of the fun fair!

This wonderful LEGO® Creator Expert model has an iconic elegance that evokes nostalgia, romance and adventure.

The funfair has arrived in town and the ice cream vendor is busy serving a long line of enthusiastic customers waiting to take their first ride on the Ferris wheel that towers over the party.

Slowly turn the crank and watch the Ferris wheel slowly lower the colorful pods into position for boarding.

Lift the boarding platform with a simple pull on the lever, open the gondola door and help the passengers to board!

Have fun building this stylish model with authentic charm and magic that will capture your imagination.

You can also motorize the Ferris wheel with the LEGO Power Functions 8883 Medium Motor and the 88000 AAA AAA Battery Box (not included).

Includes 10 minifigures: attraction operator, ice cream vendor, 4 children and 4 adults.

  • Includes 10 minifigures with assorted accessories: attraction operator, ice cream vendor, 4 children and 4 adults
  • Features Ferris wheel wicket, ice cream stand, bench, and flower and tree elements
  • Ferris wheel includes decorative elements, ramps, boarding platform and 12 colorful pods
  • Accessory elements include pretzel, balloon, 2 ice cream cones and ice cream stick
  • Includes 2464 LEGO® elements!
  • Climb aboard the Ferris wheel!
  • Crank the crank and watch the Ferris wheel spin
  • Motorize the Ferris wheel with the LEGO® Power Functions 8883 Medium Motor and 88000 AAA Battery Box (not included)
  • Ferris wheel measures over 60 '' (55cm) high, 38 '' (XNUMXcm) wide and XNUMX '' (XNUMXcm) deep
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel
LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel LEGO Creator Expert 10247 Ferris Wheel

03/10/2013 - 00:52 Lego news

New LEGO watches for "adults"

After the LEGO watches for children, here are the models for adults.

LEGO launches its collection, manufactured by ClickTime (Who already produces models for children and clocks based on minifigs), with many models for older children, boys and girls, keen to display their passion for the small brick on their wrist.

These watches are obviously made of plastic, with some models incorporating a steel or aluminum part, the straps and the dial covering are interchangeable and there will be something for all tastes and in all colors with the added bonus of logos galore, minifig heads, studs, more "serious" versions, etc ... Everything for the adult LEGO fan to find the model that suits him.

These watches will be produced in China, equipped with a Japanese-made quartz movement and mineral glass. They will be waterproof up to 50 or 100m depending on the model.

Availability scheduled for next November at prices ranging from $ 85 to $ 185.

Many photos of the different models are visible on my flickr gallery or Hoth Bricks facebook page.

New LEGO watches for "adults"

05/12/2011 - 12:03 Lego news

New LEGO Star Wars 2012 Watches & Pens

Already have all the key chains, pens, magnets and other watches from the LEGO Star Wars merchandise line? Here are others announced for 2012 ....

On the menu, minifig-pens with retractable heads and watches a little less ugly than those already released in the past.

The new watches seem to have been the subject of an effort on the serigraphy of the dial which is a little less cartoonish than on the previous models. These new models should have an easier time attracting an adult clientele despite the classic bracelet a little too LEGO for my taste to be worn on a daily basis ...

As for the pens, we will have to wait to see more, but it seems that these are retractable models and that the body of the minifig acts as a stopper. Apparently a desk stand would also come with these pens.

I am an avid collector of LEGO Star Wars products, but I do not buy these merchandise for the simple reason that like magnets or key chains, the minifigure is hijacked and is no longer a full-fledged character benefiting from of all its features, but just a commercial argument to sell another product ....

I'll let you make up your own mind and if you have an opinion on the subject, feel free to post a comment ....

 

Meet designer Mark Stafford

Another meeting on the occasion of Fan Media Days curated by LEGO: Mark Stafford, designer well known to adult fans, who worked on the set 75955 Hogwarts Great Hall and with whom I was able to discuss on this box but also on some other very interesting subjects of which I give you some extracts below.

Behind his involvement in the new LEGO Harry Potter range, there is a little more to explore with him than the why and how of such and such a part in such a box. Mark Stafford is indeed a regular at the so-called "recruitment" ranges, namely those universes which are responsible for attracting the youngest to the LEGO world.

He went through the Exo-Force (2009), Atlantis (2011), Alien Conquest (2011), Ninjago (2012-2013), Legends of Chima (2013-2015) and Nexo Knights (2016-2018) ranges. He also worked on the Jurassic World Fallen Kingdoms sets (2018) and the derivative line of the video game Overwatch (2019).

And the revival of the Harry Potter range is indeed a recruiting tool for young fans who have discovered books or films in recent years and who until now could not find any LEGO merchandise on the shelves of their favorite toy store.

75955 Hogwarts Express

Since it was a question of doing a little promotion for the novelties of the Harry Potter range, THE question around the set 75955 Hogwarts Express was obvious: Is the train compatible with LEGO rails and motors and why does the set not contain any?

"... The train set 75955 is compatible with LEGO tracks and it is easily convertible into a motorized train. It was originally designed on the same principle as the Emerald Night from set 10174 (2009) and the various Power Functions elements could be easily integrated. But this box is aimed at children and we then preferred to design a more compact train and offer a more detailed and playable station rather than including all the necessary gear for its motorization.

Those who wish will be able to run the Hogwarts Express on their circuit at the cost of a few simple modifications, but we didn't want to sacrifice some details for those elements, while still keeping a public price accessible to the vast majority of young fans of the l Harry Potter universe which are not necessarily equipped with Power Functions accessories and LEGO rails.

These new sets are aimed at a young audience who is discovering the Harry Potter universe, because parents who are already fans, for example, have put books or films in the hands of their children. It is therefore a range of "recruiting" that we are trying to develop, with accessible and playable representations of scenes or places emblematic of the first cinematographic episodes of the saga. Adult fans will enjoy it with new minfigs and some original construction techniques, such as the one that allows in set 70954 to attach the roof of the tower to the walls.

75954 Hogwarts Great Hall and 75953 Hogwarts Whomping Willow

Precisely, about sets 75954 Hogwarts Great Hall et 75953 Hogwarts Whomping Willow which can be combined and the possibility of obtaining future extensions for an even more consistent playset:

"... The demand for new boxes in the LEGO Harry Potter range was there, we saw it through the reports made from our official stores where fans kept asking sellers when the range would be available on the shelves again. Taking advantage of the release of the Fantastic Beasts films was the perfect opportunity to relaunch a Harry Potter range.

With these new sets, we wanted to stand out from the boxes of the previous range and opt for a reproduction of Hogwarts as the construction appears in the most recent films. No green roofs and no reference to previous sets. We wanted the range to take a fresh start.

The combination of the two sets here offers a good compromise in terms of scale, playability and public price, no offense to all those who always hoped for bigger, always more minifigs, etc ... Three of the four designers who have worked on these new boxes come from the Nexo Knight universe, so we are used to working on projects aimed at recruiting new fans and this is what these new sets should allow to achieve.

I had initially placed Hogwarts on top of a rock and integrated the Chamber of Secrets into set 70954, but when we tested the set with a panel of children, they preferred to use the Basilisk [Basil] to recreate clash scenes with the various characters and showed little interest in the Chamber itself.

It was then decided to remove it from the set and put the quota of available parts to good use to bring additional details to the existing construction. Personally, I prefer the set as it is today, limited but accessible to a large population of young fans, rather than more detailed but reserved for a clientele of adult fans who could afford it.

If we market other sets in this range, it is possible that possible extensions are then available and we will provide the parts and instructions necessary for the junction between the different constructions ... "

75951 Grindelwald's Escape

Regarding the pressure that a designer could possibly feel when working on the comeback of a range highly anticipated by fans and the constraints of developing a licensed range:

"... Those who know me as a LEGO designer know that I'm always ready to take on fan assault. I've worked on lines like Ninjago, Legends of Chima and Nexo Knights and so I'm used to it. to see hordes of adult fans criticizing the products or lines I work on. These same fans then often become less vocal about these children's lines when they realize they are the source of original minifigs, parts new or new colors.

These early 2018 version LEGO Harry Potter sets were pretty well received and I was to some extent surprised not to see a surge of nostalgic fan reviews of the previous sets. I'm not used to such a positive reception ...

The real pressure came more from the feedback we received from licensees including JK Rowling during the product development phase. You never knew when a particular comment or criticism was coming directly from her, so it was always a little stressful to receive feedback without knowing who it was really coming from.

Working on the Harry Potter Cinematic Universe isn't an obstacle course: The films have been available for several years and there is nothing confidential about this lineup. You just have to break free from what has already been done by LEGO on the subject and have a fresh look at this universe, as the children of today who discover the adventures of Harry Potter have.

It was more complicated for the designers in charge of the Fantastic Beasts sets: If Samuel Johnson had no problems reproducing the suitcase present in the first part of this new saga for the set 75952 Newt's Case of Magical Creatures, it was more difficult for Raphael Pretesacque to obtain reliable and concrete information about the coach of the set 75951 Grindelwald's Escape based on the second part ... "

lego classic castle

Off topic or almost, about the chestnut tree that are the possible returns of the Classic Space and Classic Castle ranges and the difference in perception of these universes according to the generations. Mark Stafford is a designer who has often been criticized for his involvement in various themes (Alien Conquest or Nexo Knights for example) which according to a fringe of fans only occupy the place that the Classic Space or the Classic Castle should find in the catalog. Lego:

"... The Classic Space range wouldn't really make sense today, except perhaps for a few nostalgic adult fans who would like to rediscover the products of their childhood. It featured a concept of exploration at a time when the conquest of space fascinated the youngest.

Today, Elon Musk or Richard Branson sell space tickets and it would be difficult to bring out a Classic Space range as is without incorporating what interests the new generations: the clashes between good guys and bad guys. It would be necessary to add aliens and weapons to make it possible to stage these confrontations wanted by the children. It would no longer be the Classic Space as we have known it.

Regarding the Classic Castle universe, it's a bit the same problem. A castle is no longer enough for the new generations of children surrounded by universes that mix medieval atmosphere, magic, witchcraft, etc ... The Nexo Knights range was an attempt to mix these ingredients by adding a context in which nice knights face off. an army of bad guys.

Always keep in mind that what makes sense for an adult fan may not necessarily mean it for a child. This is the case, for example, with the Steampunk universe which fascinates adults but remains very abstract for the youngest. It's complicated: a car with propellers or an airplane with a chimney does not make sense to them because they know the modern representations of these vehicles and do not associate these different elements with each other. Conversely, a castle with a touch of magic works because there is no modern reference to this construction and their imagination remains available and open to this type of context.

Another example of what children perceive: The Legends of Chima line was not clear enough on the line between good and evil. Each tribe could embody the gentiles in the story and this created a bit of confusion in the minds of the younger ones. With the Nexo Knights range, we rectified the situation by identifying the two camps from the start, with a certain exaggeration, moreover ... "

Again, you probably won't have learned much here, but what Mark Stafford says is the usual LEGO leitmotif: Developing products for children. An important reminder at a time when many adult fans were sometimes convinced to be the exclusive target of the toy manufacturer ...