Review: LEGO Ideas 21339 BTS Dynamite

Today we take a quick tour of the content of the LEGO Ideas set 21339 BTS Dynamite, a box of 749 pieces which will be available from March 1, 2023 at the retail price of €99.99.

This product is inspired by an idea with a very simplistic realization initially registered on the LEGO Ideas platform, acclaimed by 10.000 fans and then definitively validated by LEGO. Either you know what it's all about and you'll be in the starting blocks as soon as the set goes on sale, or you don't know it and you can go back to your usual business, telling yourself that you'll save a hundred euros .

To put it simply, it is a derivative product to the glory of a group of seven young singers created in 2013, BTS or bangtan sonyeondan, the world famous representative of a musical current from South Korea: K-pop. More precisely, this box proposes to assemble the decoration of the clip of the title "Dynamite" which cumulates to date more than 1.6 billion views on Youtube and which flooded the FM frequencies for long months. You must have already heard this title at least once, even without knowing who is singing.

We could discuss the relevance of the proposed construction, but we must recognize that the designers have done their homework: we find in fact a simplified version of the decor of the clip itself, which is already relatively refined. So difficult to criticize the poverty of the whole even if the finish seems a bit sloppy, it is relatively faithful.

This box obviously offers only a limited challenge in terms of building experience, but I think the essentials are not there for the intended audience. This set is primarily aimed at fans of the group who want to treat themselves to an original derivative product that changes a little from t-shirts and other mugs. BTS is also a great machine for merchandise of all kinds and fans generally do not deprive themselves, within the limits of their budget.

LEGO allows itself a few refinements all the same with a stage with mobile plots which allows the seven members of the group to move with perfect synchronization, a small ice cream truck which does not equal the best versions of the CITY range which, however, is all the same very correct, a shop filled with vinyls, two palm trees and a big donut which is not of the best barrel but which will do the trick.

The set is not stingy with stickers but it's probably for a good cause: some of these stickers will end up on the pieces of the set or on the cover of a textbook, it's also the only really "collector" element of the product apart from the minifigs. Some fans already saw themselves getting photocards inserted in the box but it will not be, LEGO has not pushed the concept to the imitation of the techniques used by the marketers in charge of the promotion of the group.

The seven members of the group are logically entitled to their minifig, more or less identifiable if you do not know by heart the outfits and hairstyles of each of the young singers, but the most assiduous fans will immediately recognize RM,Jin, SUGA, j hope, Jimin, V and Jung Kook and this is once again the main thing. These miniatures are all affected by the usual defect with white areas which are not really white, contrary to what the official visuals, which have been extensively retouched, suggested.

There should be no mistaking LEGO's intentions with this product, the manufacturer is not exclusively aimed at its most loyal customers, it is also a question of regularly targeting more and more people and of attracting all possible audiences outside of the usual LEGOsphere already stuffed with sets throughout the year. It's an indisputable fact, the BTS group is a global phenomenon followed by a whole generation of young fans, and LEGO shows here its ability to take into account (and take advantage of) current trends.

I am not the target of this product but in my opinion it is at least as legitimate as others inspired by series or references that are much more confidential, at least with current generations. Fans of the group will undoubtedly find their account there, LEGO did not make fun of them by offering content in the inventory sufficiently limited so that the public price of the thing remains acceptable to fans accustomed to spending large sums in concert tickets, collector's albums or autographed photos.

It is also in my opinion not a bad LEGO product that would miss its subject, it is quite simply a product derived from the very decent BTS brand with a little LEGO in it. The association of the two brands will do the rest and sales should follow.

Note: The product shown here, provided by LEGO, is as usual involved. Deadline fixed at March 3, 2023 next at 23:59 p.m. Just post a comment under the article to participate. Your participation is taken into account regardless of your opinion. 

Update : The winner was drawn and notified by email, his nickname is indicated below.