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11/04/2017 - 09:24 Lego news
What role do adult customers really play in the toy market? A lot of theories are circulating among adult LEGO fans, who often believe they are important players in this market, but few concrete statistics have been published so far.
The NPD group, specialized in market research, publishes the result of an investigation which tells us a bit more about these adult customers who buy toys for themselves.
The study was carried out in the UK, but it gives us some interesting indicators on overall trends and the breakdown by age group or sector.
These few figures and trends concern the toy market as a whole, by only the LEGO brand and its products:
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