The Lone Ranger: New polybags

Our new friend Motayan, posted on his flickr gallery these two visuals of the next polybags of The Lone Ranger range (see this article for the 2013 sets of this range), and I would like to take this opportunity to briefly review the reason for these bags from a marketing standpoint.

LEGO polybags are NOT designed for AFOLs to build armies of generic minifigs. Obviously, we would all have liked a bag with a lambda Indian and another with an unnamed cowboy, all offered during the checkout at your favorite toy store.

But with a few exceptions (30212 Mirkwood Elf ou 30211 Uruk-Hai for example), LEGO has no interest in encouraging the purchase of a bag rather than a more expensive set to accumulate copies of a particular minifig. 

LEGO produces these sachets primarily to encourage consumers to embark on the purchase of larger boxes after tasting the emblematic characters of the universe concerned. It's the same with polybags Xnumx gandalf, 30210 Frodo ou 30167 Iron Man, 30163 thor et 30165 Hawkeye who introduce the Super Heroes and Lord of the Rings / THe Hobbit ranges to potential customers.

In the LEGO Star Wars range, polybags 2013 are clearly scaled-down reproductions of existing vessels in format System. Another way to encourage the recipient of the bag to buy the equivalent set. This was also the case in 2012 in the Super Heroes range with the polybag 30162 Quinjet.