Another great example of extremely well-made advertising offered by LEGO to promote the LEGO The Hobbit 79013 Lake Town Chase set (470 pieces, 5 minifigs) which is presented here in a real visual context.
I much prefer this cartoon-style environment mixed with real shots of the minifigs and set contents rather than " All LEGO " as is the case in The LEGO Movie.
I find that visually more attractive and less "tiring". Obviously, these advertisements and the film do not have the same objectives (although ..) and the film is also and above all a tribute to the work of brickfilms and stop-motion.
