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Another great example of an advertisement extremely well produced and offered by LEGO to promote the LEGO The Hobbit set 79013 Lake Town Chase (470 pieces, 5 minifigs) which is presented here in a real visual context.
I much prefer this cartoon-like environment mixed with real shots of the minifig and set content rather than the "All LEGO"as is the case in The LEGO Movie.
I find that visually more attractive and less "tiring". Obviously, these advertisements and the film do not have the same objectives (although ..) and the film is also and above all a tribute to the work of brickfilms and stop-motion.
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