26/04/2012 - 19:28 Lego news

LEGO Star Wars 9496 Desert Skiff & 9499 Gungan Sub

And it's always better than nothing while waiting for something better: GRogall is still rife and offers us the visuals of the boxes of the sets of the second wave 2012.

Click on the images to display a (barely) enlarged version ...

LEGO Star Wars 9516 Jabba's Palace & 9525 Pre Vizla's Mandalorian Fighter

LEGO Star Wars 9497 Republic Striker Starfighter & 9498 Saesee Tiin's Starfighter

LEGO Star Wars 9500 Sith Fury-Class Interceptor & 9515 Malevolence

26/04/2012 - 10:11 Lego news

LEGO Main Office - Billund Denmark

Do you have a degree from a business school or something like that? You speak English ? So try to get a permanent job at LEGO France by applying for the position of sector manager currently offered in the South West region.

It's not a designer job swimming in brick crates and drinking coffee in Billund before going to a game of pinball, but it's still a point of entry into LEGO while waiting for something better.

The job of promoting the brand's products and selling them to different brands, I guarantee you that you will have no problems achieving your goals, at least less than if you offered industrial vacuum cleaners at € 30.000 each or risky investments in Irish pension funds ...

If adventure tempts you, go to forstaff.com, the detailed announcement is published there: LEGO France - Head of Sector Bordeaux M / F. For other job offers at LEGO, it's on jobs.lego.com that it happens.

26/04/2012 - 08:59 Lego news

LEGOmen.de

GRogall unearths an interesting web address: LEGOmen.de... No, this is not a novelty as I have read in various places, but it is indeed a marketing initiative of the manufacturer which already dates back to 2010 and which aimed to target male customers adult brand by promoting, among other things, sets from the Technic range or UCS sets.

The site dedicated to this promotional campaign is in German, and benefits from a modern and efficient layout. The masculine, organized, serious and adult side emerges from the overall presentation. It is always kept up to date because there are relatively recent sets (2011) such as the Mercedes-Benz Unimog U 400 (8110), the Volkswagen T1 Camper Van (10220) or Millennium Falcon (7965)

At the time, LEGO also published advertising pages presenting set 8043 in several lifestyle magazines aimed at an exclusively adult and male readership and a Dutch high-end costume seller even offered Technic sets to his customers and ensured them promotion in its window.

In any case, this is once again proof that LEGO cares about its adult customers and knows how to sectorize its communication actions by not hesitating to target specific audiences from time to time, as is currently the case with girls. (Friends range with dedicated micro-site).

Take a walk on LEGOmen.de, you will see, one almost has the impression of being elsewhere than on the usual supports declined by the manufacturer. The seriousness of the matter inevitably makes one think of these plethora of micro-sites intended to promote razor or after-shave brands for young adults who are sporty and feel good about themselves ...

 

24/04/2012 - 18:48 Lego news

LEGO Super Heroes - 30160 Batman Jetski

As I am still waiting to receive my copies ordered in the USA of this bag that we are not about to see in our regions, I take advantage of the magnificent photos offered by stick_kim on his flickr gallery to briefly talk about Batman's new mask again.

Some already see in this new accessory the thinly veiled announcement of a version based on the third installment of The Dark Knight saga which is due out this summer. However, the exclusive minifigure obviously inspired by the films of the Nolan saga and distributed during the San Diego Comic Con in 2011 was equipped with the mask model that we have all known for many years.

So simple update of an accessory which was singularly lacking in finesse and which deserves to be reviewed and redesigned or marketing of a new version which foreshadows the arrival of Batman-Bale in the form of a set this summer?

We will find out in the next few months .... In the meantime, here are some pictures of stick_kim which will allow you to better compare the two versions. The rest is to be discovered in the flickr gallery of the gentleman.

LEGO Super Heroes - 30160 Batman Jetski

LEGO Super Heroes - 30160 Batman Jetski

24/04/2012 - 09:27 Lego news

Custom Loki Unleashed by Geoshift

We cannot say that Loki's minifigure in the sets 6867 Loki's Cosmic Cube Escape et 6869 Quinjet Aerial Battle is particularly detailed: His outfit, however faithful to that of the film, looks more like a three-piece suit than anything else and his helmet lacks a little relief and shine.

Geoshift solved the problem by modifying the minifig in an excellent way. The legs used here are from the Castle range, and the rest has been painted in a very nice way. The result is truly stunning: The minifigure has a darker look. the scepter was also modified then painted to give it a more tribal touch with the skull and chain. 

Nice work of artistic creation on this custom, you can congratulate Geoshift directly on his flickr gallery and take the opportunity to discover his many other achievements.