Beyond The Brick: Not The Podcasters, The LEGO Documentary

I'm going to try to keep it short by bringing together two LEGO pieces of information that won't change the face of the world but that join the many news around the brand that are blooming these days.

We are never so well served as by ourselves. LEGO is in the process of producing a "soberly titled" house documentaryBeyond The Brick: A LEGO Brickumentary"whose release is scheduled for 2014 and which will be directed by two big names in the sector: Daniel Junge, Oscar winner in 2012 for the documentary saving face, and Kief Davidson Oscar nominated in 2013 for the documentary Open heartsystem. (See the article on deadline.com)

On the menu, LEGO, AFOLs, regulars at LEGO conventions, artists who create with LEGO, famous fans of the LEGO brand and of course children, who as everyone knows, love LEGOs.

We are probably moving more towards an infomercial all in the glory of LEGO than towards a real documentary in the strict sense of the term. The announcement of the launch of this documentary has already had its small effect within the community of LEGO fans who undoubtedly sees the opportunity to be highlighted by the brand to the general public. We will see what place will occupy the AFOLs who do a lot for the promotion of the brand, in particular by exhibiting their creations at conventions, by offering product reviews, etc ... Discover the point of view of LEGO on everything that revolves around of his brand perhaps extremely interesting.

To be continued, the film featuring the young ninjas of the Ninjago range, a big success with the best range launch ever recorded at LEGO (2011), which has just found its director in the person of Charlie Bean, already at the helm of the animated series Tron: Uprising, and which will be produced in particular by Chris Miller and Phil Lord, the two directors of the next film The LEGO Movie. While writing the scenario, we find the brothers Dan and Kevin Hageman, already authors on the animated series Ninjago: Masters of Spinjitzu et The LEGO Movie. You follow ?
Theatrical release or Direct to DVD ? I do not know. But the Ninjago range being back in 2014 with a few sets (See this article), it could well be that the license reconnects with its fans of the first hour and with success, ensuring the filling of cinemas.