LEGO Super Mario: Official announcement of the new LEGO concept developed in partnership with Nintendo

...The LEGO Group announces its new partnership with Nintendo, which will allow Super Mario to interact with the real world, while retaining the construction play experience offered by the LEGO® brand.

The two companies have one thing in common: their passion for innovation and play. Their collaboration has led to rethinking the classic building experience offered by LEGO, introducing a whole new way of playing, inspired by the iconic character of video games, Super Mario.

Neither video game nor traditional LEGO construction set, LEGO® Super Mario ™ is a new line that includes an interactive LEGO Mario minifigure. Using this minifigure, the player will have to collect coins in different game levels built with LEGO bricks. This new range will offer children an experience of the world of Super Mario like they have never experienced before! Super Mario will come to life in the physical LEGO world. The game experience, transgenerational and iconic takes on a new dimension combining challenges and interactivity.

The LEGO® Super Mario ™ line will launch later this year, and more information will be available soon ...