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LEGO communicates once again on the planned reduction in the size of the packaging of its products and announces that all new products launched in 2013 will benefit from more compact packaging and that by 2015 all products will be affected by this measure which will allow them to '' save around 18% of the amount of cardboard currently used.
The idea is not new, it has even already been tested on certain references in early 2011.
In addition to environmental considerations, LEGO adds that consumers and resellers will find their way there: The former will be able to handle the boxes more easily and the latter will be able to put more of them on their shelves.
We could add that a packaging more adapted to the size of its content will undoubtedly avoid some disappointments among the brand's youngest customers.
How many times have I seen my son vigorously shake an enormous barely open box, hoping to see a little more than the few bags and the sheet of stickers present ...
The full press release is available at this address.
LEGO has just released its figures for 2012. And the least we can say is that the group is doing very well.
In short, everything is going well, LEGO is making a lot of money, its operating margin and profits are increasing dramatically, the Friends range is a success, etc, etc ...
I put the entire press release below, I have taken the liberty of bolding some important information.
The effective strategy of the LEGO group enabled strong growth in 2012
The efforts focused on the development of innovative products such as LEGO® Ninjago and LEGO Friends as well as on the production close to the main markets contributed to the very satisfactory results of the LEGO Group in 2012. In 2012, the group increased income by 25%, thus reaching € 3 million, nearly triple 144 sales. For the fifth consecutive year, the LEGO Group recorded year-over-year revenue growth exceeding 2007%. Highlights from the LEGO Group's 2012 annual report published today: The currency used by the LEGO Group for its activity report is the DKK. The conversion from DKK to EUR is based on an annual average rate (however the conversion of net cash flow is based on a rate taken at the end of the year) in 2011 and 2012 respectively. « This is a very satisfactory result and better than the forecasts at the start of the year. This is explained, above all, by the fact that we have been able to develop and launch products that children all over the world have approved in 2012. ”Said Jørgen Vig Knudstorp, Chief Executive Officer of the LEGO Group. Over 60% of sales of the LEGO group correspond to new products every year. « That is why our demands on the development and procurement process are so high. Every year we need to be able to anticipate what will spark children's interest and meet their expectations with relevant LEGO products, which we managed to do in 2012 Jørgen Vig Knudstorp added. Production close to the main markets « Thanks to the geographical location of our packaging facilities close to our main markets as well as the continuous optimization and improvement of production, we are better able to meet the demands of our customers and consumers. »Explained Bali Padda, Chief Operating Officer. LEGO Friends has far exceeded our expectations Global growth LEGO France recorded record growth, over 20% of its sales to consumers in 2012. LEGO Friends received an exceptional welcome in France and represented more than half of the growth, the rest being linked to the classic ranges (LEGO City, LEGO DUPLO, LEGO Star Wars ™). 2013 also heralds an excellent vintage for LEGO France with expected double-digit growth. « We are very pleased with the strong growth in Asia, driven primarily by the appeal of the LEGO Ninjago, LEGO Friends and LEGO City lines. Although Asia is only a relatively small market for the LEGO Group, we expect it to become a new growth engine in the years to come. Said Mads Nipper, Chief Marketing Officer. To support this growth, the LEGO group continued to invest close to the main markets in 2012. • In the Czech Republic, the LEGO group announced in September a major extension of its existing factory. As a result of increased sales and investment in production capacity, the number of full-time employees increased by just over 1, from an average of 000 in 9 to 374 in 2011. The company also plans to increase its workforce in 2013. Strong forecast growth in 2013 Building on the dynamics of the LEGO group in 2012, LEGO sales should therefore continue to climb in 2013, even if the global economic crisis will result in a lower growth rate in 2013 compared to that recorded in 2012. It does not However, the LEGO group is forecasting satisfactory results for the year as a whole. |
It gets complicated this year with regard to the promotion of the British newspaper The Sun soberly entitled "LEGO Lucky Dip": No more polybags galore, in short, we must now collect the points and send them back by mail, a bit like for Pasquier brioches ... In addition, participants will receive five sachets randomly from the proposed selection within a month .
You are going to tell me, we in France don't give a damn about this promotion which every year just reminds us that none of our national newspapers are capable of doing the same thing. And you're right.
But this new rule of the game imposed by the English tabloid will certainly limit the mass availability of the bags concerned on Bricklink or eBay. And that's not very good for our wallet.
On the other hand, the English have finished stuffing themselves with polybags and taunting us with their Instagram photos of their “shopping” posted on flickr. And that is rather good news.
A quick point on the more or less confirmed rumors of the moment gleaned from the forums on which usually intervene those who know more than they want to say, but who still have trouble holding their tongue:
The exclusive minifig of the usual promotion of May 4 and 5 (May the 4th be with you) would be an umpteenth version of Han Solo taken from Episode V (The Empire Strikes Back). It would be a variant of a minifigure already released in a set.
As for the 10236 Ewok Village set which we have been talking about for a few months, nothing new except that it does not contain AT-STs or Imperial troops. Advertised at $ 200, it will undoubtedly be a decent sized playset with trees of all kinds, catapults galore and wooden bridges similar to those in the set. LEGO The Hobbit 79010 The Goblin King Battle.
For the trouble, I put you below Omar Ovalle's MOC reproducing the throne of C-3PO among the Ewoks.
We stay in the theme of eagles LEGO version with this MOC from Legopard.
If you've seen The Hobbit in theaters, you'll immediately recognize the epic scene we're talking about here. The MOCeur also succeeds rather well in getting us back into the mood of the film with the right editing.
His eagle is very successful, although I think the photos above show him in his best light. The bird was obviously designed with the idea of this scene seen from that angle.
On MOCpages, Legopard presents other views of this MOC and some close-ups. When the site is no longer in curtain, you will understand what I mean about the eagle.
To see more it's either on the flickr gallery of Legopard, either on its MOCpages space.
- GREG : Very nice version but I will wait for a promotion...
- SmokCube : What would be nice is if he released the book on his own, and...
- Clement._. : Impeccable in the cockpit, the spherical shape is perfect...
- Ilann031 : She's quite pretty, I really like it...
- Antoinea47 : Very convincing, but the price is too high for yet another...
- Louis127 : the box is prettier...
- ham : The price bites. For fans only... Necessary but...
- brickbangtheory : Lego is ultimately a luxury brand solely for its products...
- Syfou : Basically I like it. But that's a lot of expensive paper for...
- Crouton : Nice ship, the rendering is good I think. The quality leap...
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