The title is the right one. So as not to reverse the roles ...
In short, LEGO has just published an official press release  to gargle its financial results for the first half of 2012.

Roughly speaking, the brand's turnover increased by 24% compared to 2011 with an increase in its Gross Operating Surplus of 41.7%. Paradoxically, the toy market suffered in early 2012 with an overall decline of around 4%. Mattel, the world's leading manufacturer of toys, admits a decline of 1.2% in sales for early 2012 while Hasbro is down 7.6%.

Group CEO Jørgen Vig Knudstorp attributes these exceptional results to the successful launch of the Friends range with sales that exceeded all expectations. The Ninjago range is also mentioned as a significant source of profit for the brand in 2012.

Sales in Europe grew 23% and Asia also grew significantly. LEGO now represents 8% of the global toy market globally, one point more than in 2011. To meet this increase in demand, LEGO is expected to create nearly 1000 additional jobs in 2012. The Monterey factories in Mexico and Kladno in the Czech Republic are already helping to improve production capacities. A new factory replacing the existing production structure will soon open in Nyíregyháza in Hungary. The Billund plant will also see its production capacity increased in autumn 2012.

Thanks WHO ?

South Korea is offering us some great things right now and it's not just PSY and its Gangnam Style...

Do-Hyun Kim aka stick_kim has just offered for download the pdf file of instructions to reproduce his Tumbler MOC. Everything is detailed, explained and illustrated in this 7.0 MB file that you can download directly from Brick Heroes at this address: Tumbler by stick_kim (PDF, 7.0MB).

One more Tumbler then, while waiting for the official camouflage version promised by LEGO in an upcoming set based on the blockbuster The Dark Knight Rises ...

To start the day off right, here is a little gem of animation with this brickfilm offered by BrotherhoodWorkshop and which shows us that orcs are not what we think.

The fluidity is perfect, the humor well balanced and the staging excellent. But make no mistake, this is a job done by a team of professionals with the right equipment to achieve this level of quality and rendering.

BrotherhoodWorkshop promises more videos to follow and you can follow their current projects on Facebook page.

And it is amazon.fr which already announces the list of LEGO The Hobbit sets for pre-order with their French name accompanied by the prices. No availability date is indicated for the moment (mention "Coming soon")

79000 The Cave of Gollum - 105 pieces - 13.99 €
79001 Spiders of Mirkwood Forest - 298 pieces - 31.49 €
79002 Attack on the Ouargues - 400 pieces - 59.99 €
79003 The Meeting at Cul-de-Sac - 652 pieces - 79.99 €
79010 The Battle Against the Goblin King - 841 pieces - 99.99 €

Find the real-time prices of these sets on pricevortex.com to be sure not to miss a price drop or a more reasonable rate on other European Amazon sites.

(Thanks to mandrakesarecool2 in the commentss)

Another good news (with a touch of irony all the same) with this promo announced for the month of September on the LEGO Shop: This polybag with the reference 40076 will be offered for any order (minimum amount and / or range concerned not defined ).

You will have all noticed that the minifigure is already well known to fans of the Monster Fighters range: it is indeed found in the sets 30200 Zombie Coffin Car, 9464 The Vampyre Hearse et 9465 The Zombies. You will tell me that if it's free, that's always what it takes and you'll be right.

We will know more about this promotion in the coming days.