01/09/2019 - 02:27 Lego news Shopping

On the LEGO Shop: the novelties for September are available

It's D-Day for those nostalgic for the FRIENDS TV series with the availability of the LEGO set 21319 Central Perk, a beautiful box sold for 59.99 € which brings together the cast of the series and which makes it possible to assemble the café in which the six friends spend their days and evenings in the company of Gunther, the owner of the place.

Alternatively, all four 2019 Advent Calendars are also available, as is the BrickHeadz Halloween minifigure, the 75253 LEGO Boost Droid Commander set, the CITY 60203 Ski Resort set and two new additions to the Overwatch line that are available for pre-order with delivery from October 1st:

Note that the LEGO set 71044 Disney Train and Station (329.99 €) is also available for those who are not (yet) members of the VIP program.

For a list of current promotions at LEGO, see the Good Deals page of the blog.

Two other French LEGO Certified Stores will open in Toulouse and Rosny-sous-Bois

After Dijon, we now know that at least two other LEGO Certified Stores will soon open their doors in France.

The Percassi company, which manages these stores under a LEGO license, is in fact recruiting staff for these two stores.

The Toulouse store will be located in the Blagnac shopping center and the Rosny-sous-Bois store will take over the premises of the Rosny 2 shopping center.

As with the Dijon store, these spaces will have a different promotional calendar from that of the "official" LEGO Stores and the VIP card will not be accepted at the checkout. Percassi will probably launch a loyalty program specific to this network of stores.

If you want to try the adventure and become a store manager, you can apply here for the Blagnac store et there for that of Rosny-sous-Bois.

To become a sales consultant, you can apply here for the Blagnac store et there for that of Rosny-sous-Bois.

At Maxi Toys: -50% on the 2nd LEGO product

Maxi Toys returns to more classic offers with an immediate reduction on the 2nd LEGO product purchased in the Star Wars, Harry Potter and CITY ranges.

The principle is still so simple: You buy two LEGO sets and you pay only half the price displayed for the cheapest product in your basket. The discount is applied automatically.

So you can expect to get a maximum discount of 25% if you buy two products at the same price or twice the same product.

Offer valid from November 26 to December 9, 2018.

DIRECT ACCESS TO THE OFFER AT MAXI TOYS >>

cultura offer december 2018

Identical offer at Cultura from November 26 to December 1, 2018 and valid on many ranges except for the following products: Architecture, Creator Expert, Ideas, Prestige, Harry Potter minifigures, Advent Calendars and references 70620 La Ville des Ninjago, 75159 Star Wars The Death Star, 75192 Star Wars Millennium Falcon.

DIRECT ACCESS TO THE OFFER AT CULTURA >>

29/10/2018 - 17:17 Lego news Shopping

LEGO Store Calendar - November 2018

Forward for the list of offers planned at LEGO in November with some products offered under the condition of purchase.

The amounts to spend on LEGO products to benefit from these different offers are quite high, the great days when you had to spend 55 or 65 € are over:

From November 5 to 21, 2018, the LEGO Harry Potter set 40289 Diagon Alley will be offered from 80 € of purchase without restriction of range. Valid offer on the LEGO Shop and in the LEGO Stores.

From 22 to 26 November 2018, it will be the turn of the set 40292 Christmas Gift to be offered from 85 € of purchase without restriction of range. Valid offer on the LEGO Shop and in the LEGO Stores.

Finally and always from 22 to 26 November 2018, you will have to go to a LEGO Store to be offered the small set 5005251 Penguin Suit Girl from 35 € of purchase. This offer will not be valid online.

LEGO Store Calendar - November 2018

LEGO SHOP CLASSIFIED ADS - NOVEMBER 2018

NOVEMBER 2018
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
40289 DIAGON ALLEY FREE FROM € 80 PURCHASE *
40292 CHRISTMAS GIFT FREE *
5005251 PENGUIN SUIT FREE *
BRICK FRIDAY

Toy Fairs 2018: Move around, there is nothing to see

It is confirmed, it will not be necessary to count on Toy Fairs from London (January 23 to 25, 2018), Nuremberg (January 31 to February 4, 2018) and New York (February 17 to 20, 2018) to discover LEGO novelties for the second half of 2018. The manufacturer has indeed indicated that he would not present any of the sets planned for the second half of the year during these events which are above all fairs intended for toy professionals.

LEGO will not be present in London, product photos will not be allowed in Nuremberg and written reports will be "framed".

I read here and there a bit of everything and anything about this decision by LEGO not to reveal many months in advance the products that will fill store shelves later in the year. Let's be serious, LEPIN does not wait for Toy Fairs at the beginning of the year to reproduce identically the sets to come ... It is obvious that the Chinese manufacturer specializing in the counterfeiting of existing products has much more elaborate resources than simple blurry photos taken on a stand. LEGO's surprising neglect does the rest with the massive leaks that take place outside factories or in the various "private" spaces that allow dealers to download visuals and official descriptions.

We can therefore assume that LEGO no longer wants to communicate on the sets to come so as not to cannibalize the attention around the boxes currently on the market. The novelties of the first semester have only been available for a few weeks and the manufacturer will have analyzed its own sales statistics to come to the conclusion that it is better not to communicate too early on the sets planned to be put on the shelves in several months. .

LEGO's decision can also be explained by a desire to keep control of its own marketing plan, largely imposed by the rights holders of the licenses concerned, which does not exactly correspond to the schedule of Toy Fairs beginning of the year.

If Disney or Warner set a timeline for the announcement of products derived from their respective licenses, LEGO must comply. As proof, I take the threatening emails sent by the manufacturer asking for the withdrawal of visuals or slightly too precise descriptions of derivative products: LEGO almost always claims to act under the constraint of the owner of the license in question.

The various leaks that take place only dampen these carefully prepared official announcements to make the buzz and in recent years LEGO has a little too often been the brand by which the first information (spoilers) on a film are disclosed, whether partial or even false.

It is therefore quite possible that Disney and Warner, among others, have finally asked LEGO to do their utmost to ensure that these leaks in the form of spoilers no longer reproduce. Exit therefore the presentation of sets based on Avengers: Infinity War or the second part of the saga Fantastic Beasts... No early reveal either for sets based on the animated film Incredibles 2 ou Jurassic World: Fallen Kingdom. It is the studios that decide when and where these derivative products are announced.

Obviously these are just guesses, it's hard to know what really motivates LEGO to change their strategy so significantly towards Toy Fairs.

The LEGO fan will have already seen these different sets anyway thanks to the many leaks that have flooded social networks in recent weeks, but the general public will have to wait until the studios decide to unveil these products.

In short, LEGO will be present in Nuremberg and New York, but not to distribute spoilers and blurry photos of upcoming news. It will be for the brand to meet its customers and promote its products currently marketed. The second half of the line will wait until the right time to be revealed.

The regulars will in any case have already recovered the retailer catalog available for download for a few days which reveals a large part of the sets planned ...